News

English movies most benefited genre in Chrome DM week 10

With an 8.99 per cent growth, the English movies genre has marked the highest opportunity to see (OTS) in week 10 of Chrome Data Analytics and Media.

TRAI tariff order shakes up pay and FTA channel uptake

Six weeks into the new tariff order (NTO) and the television landscape is changing, says Chrome data analytics and media report. It says that 96.5 per cent of the consumers in India are aware of the NTO, with 83.6 per cent coming to know about it via television.

Pankaj Krishna shares 3 takeaways 6 weeks into the NTO rollout

Pankaj Krishna, Founder of CHROME DATA ANALYTICS & MEDIA, shares three takeaways on what exactly is happening on the ground six weeks after the rollout of the New Tariff Order.

Chrome Optimal+ Wk 09 : I&B Ministry is most aired ad; Most watched ad is Bajaj Auto while Too Yumm Karare becomes the Most liked ad

Mumbai : India’s largest primary research and data analytics company – Chrome Data Analytics And Media Optimal+  conducted a survey with on “Top Ads of the week” for week 09, involving 34000 panel homes across the country.  The survey categorized as most watched ads, most aired ads and the most liked ads unveils a comparative study of week 09 against the previous week.

FTA channel adoption shoots up post TRAI tariff order implementation; pay channels dip

Five weeks into the new TRAI tariff regime, there seems to be some shift in viewership patterns and consumer choices. According to Chrome LIVE data, pay channels witnessed a drop of 24 per cent from week 4 to week 9 in 2019.

Patriotism dominates the most watched news in Week 9

As per Chrome News Track data for Week 9 of 2019, “IAF Wing Commander Abhinandan Varthman” was the Most Trending and Most Watched News of the week.

Chrome Optimal + Wk 08 : Rural Development Ministry emerges as most aired ad – Dabur Red Paste is most watched while Odonil Smile is the most liked ad

Mumbai: Chrome Data Analytics and Media Optimal +’s survey on “Top Ads of the week” unveils the most aired ads, most watched ads and most liked ads for week 08.