As marketers scramble to increase customer awareness and acquisition through their campaigns, their holy grail for now is incremental reach. News Channels on TV can provide an excellent conduit to a desirable audience target group – that consuming video on Connected TVs (CTVs), and the golden combination is the quality of news presentation and a strong and vibrant YouTube presence.  Chrome DM has shared some very interesting and relevant insights about the overall reach and recall of Hindi News TV channels on Digital, which place Aaj Tak sd the leading provider of relevant and desirable CTV audiences to marketers.Read More…

We bring you a chat with Pankaj Krishna, Founder and CEO of Chrome Data Analytics and Media (Chrome DM) on the power of Connected TV and how CTV users who consume TV News Channel content through CTVs, can be a strong source of incremental reach and fruitful TG-connect for marketers, and several other related aspects.  These include the importance and growth of connected TVs for marketers in India, the advantages they offer over traditional TV advertising, and the significance of the connected TV universe within Chrome’s measurement tools. Also discussed was the accuracy of BARC’s News TV channel measurements and their reflection of reality. Pankaj also shares suggestions for news channels to sell their reach and engagement numbers holistically, and the top-performing news television channel brands and their rankings according to Chrome data.Read More…

High-octane OTT platforms struggle to get paid subscribers in an India where free content is easily available. And there's no easy way out

the year was 2016 when video OTT platforms came as a breath of fresh air for 31-year-old Sanya Kelkar. The Pune-based IT professional had grown sick of the incessant ads, inconvenient scheduling and passé content available on traditional linear television.

Cut to seven years later, and many Indians like her love watching online video content. Indians spent 6.1 trillion minutes or over 11 million years watching videos in a span of 15 months between January 2022 and March 2023, per estimates from Media Partners Asia. But Indians also love free content—88 per cent of that time was spent on YouTube, while the rest was spent on OTT video streaming apps.

Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 24 of 2023 (COTT Week: 11th Jun – 17th Jun 23). During week 24, JioCinema’s Asur S2 secured the top spot on the Top Shows and Top Binged list. Following Asur S2, Netflix’s Scoop and Disney+ Hotstar’s City Of Dreams S3 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bloody Daddy on JioCinema was the Top Movie.Read More…

Aaj Tak has topped the Hindi news genre by reaching 102.20 mn individuals through all digital channels such as YouTube, Native & Android applications, OTT, web browsers, YouTube Live & Samsung’s pre-installed apps, according to the COTT data for May 2023. Among all other platforms, YouTube VOD emerged as the dominant medium reaching 74.80 mn viewers.

Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 23 of 2023 (COTT Week: 4th June – 10th June May 23). During week 23, JioCinema’s Asur S2 secured the top spot on the Top Shows and Top Binged list. Following Asur S2, Netflix’s Scoop and Disney+ Hotstar’s School Of Lies secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bloody Daddy on JioCinema was the Top Movie.Read More…

JioCinema, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the week 22 of 2023 (COTT Week: 28th May – 3rd June May 23). During week 22, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, JioCinema’s Asur 2 and Inspector Avinash secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bhediya on JioCinema was the Top Movie.Read More…

JioCinema, Disney+ Hotstar and Zee5 were the Top 3 OTT Platforms in the week 21 of 2023 (COTT Week: 21st May – 27th May 23). During week 21, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Jio Cinema’s Inspector Avinash and Disney+ Hotstar’s Saas, Bahu Aur Flamingo secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bhediya on Jio Cinema was the Top Movie.Read More…