The milk industry in India continues to flourish, driven by increasing demand, growing consumer awareness, and innovative products from prominent dairy players. According to the recent findings by Chrome Consumer Research, the total domestic consumption volume of milk in India surged beyond 203 million metric tons in 2022, signifying a significant increase compared to the previous year’s consumption of approximately 199 million metric tons. Encouragingly, the report predicts that the present milk consumption is on the verge of reaching an impressive 207 million metric tons by 2023. This substantial rise in milk consumption underscores the consistent growth and the pivotal role of the dairy industry in India.Read More…

Counterfeiting poses a malevolent threat to global markets, impacting diverse industries and causing deception and despair. India, too, faces a surge of counterfeit products, including popular brands like Lays, Amul, Parachute, and Glow & Lovely, and essential commodities like medicines. Chrome Consumer Research, a prominent market intelligence agency, warns of the alarming trend of counterfeit products flooding the water purifier industry, endangering consumers and legitimate brands worldwide.

The availability of fake goods not only erodes consumer trust but also jeopardizes established brands' reputation and market share. A recent audit by Chrome Consumer Research for a leading water purifier brand revealed alarming results, with 60% of cases reported in North India, impacting cities like RUPNAGAR, LUCKNOW, VARANASI, ALIGARH, MEERUT, ALLAHABAD, RUDRAPUR, RAE BARELI, NAWANSHAHR, FEROZPUR, HOSHIARPUR, PANIPAT, JAIPUR, DEHRADUN, JHANSI, MOGA, REWARI, PANCHKULA, AMBEDKAR NAGAR, PATIALA, BARAMULLA, HALDWANI, LAKHIMPUR KHERI, JODHPUR, SOLAN, KANPUR, AJMER, AND KARNAL.

Chrome DM has unveiled the Top 5 English News Channels in India, based on their primetime viewership data from 9 p.m. to 10 p.m. on Thursday, July 20, 2023.

This release of real-time viewership trends is groundbreaking for advertisers and marketers, as it equips them to make data-driven decisions for their campaigns.

According to a press release, the data, compiled by industry-leading research firm Chrome DM, highlights a significant surge in Average Concurrent Views (ACV) for the top 5 English news channels during this crucial primetime hour. This underscores the growing importance of television as a reliable medium for news consumption.

According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube maintained its position at the top in terms of the overall viewer base. Republic Bharat closely followed with 42.37 mn unique viewers.

News18 India, TV9 Bharatvarsh, and Zee News secured the next positions, accumulating 37.71 mn, 33.68 mn, and 31.41 mn individual viewers, respectively.

In the shadowy corners of the world’s markets, a sinister force lurks, silently spreading its poisonous tendrils across diverse industries. Counterfeiting, a malevolent global specter, casts its dark veil over legitimate businesses, leaving a trail of deception and despair. India, too, finds itself ensnared in this web of deceit, as counterfeit products infiltrate with impunity. The market is witnessing an inundation of counterfeit products, ranging from popular brands such as Lays, Amul, Parachute, and Glow & Lovely to essential commodities like medicines. Chrome Consumer Research, a prominent market intelligence agency, has recently published a report that sheds light on a concerning trend – the rapid proliferation of counterfeit products across the water purifier industry. The report delves into the far-reaching consequences of this escalating problem, posing serious risks to consumers and legitimate brands on a global scale.Read More…

According to the data compiled by Chrome DM, the top 5 English news channels witnessed a remarkable surge in Average Concurrent Views (ACV) during the crucial primetime hour from 9 PM to 10 PM on Thursday, 20th July 2023.

These figures are a testament to the ever-increasing importance of television as a reliable medium for news consumption. This data sheds light on the real-time viewership trends and empowers advertisers to make data-driven decisions for their campaigns.

In a groundbreaking revelation for advertisers and marketers, the latest viewership data for the top 5 English news channels during the primetime slot from 9 PM to 10 PM on Thursday, 20 July 2023 has been released. This data sheds light on the real-time viewership trends and empowers advertisers to make data-driven decisions for their campaigns.

According to the data compiled by industry-leading research firm Chrome DM, the top 5 English news channels witnessed a remarkable surge in Average Concurrent Views (ACV) during the crucial primetime hour. These figures are a testament to the ever-increasing importance of television as a reliable medium for news consumption.

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. Despite TV broadcasts still being pertinent, multiple stakeholders aim to tailor their strategies to the plethora of diverse online viewers. Thus, many large publishers now provide their linear content on OTT platforms; enlarging reach and availability. The same goes for news as well - live-streaming scheduled 'on-air' content to internet subscribers.

As streaming platforms become increasingly popular, publishers and advertisers must identify methods to maximize their reach. The Chrome DM panel, representing 1174.54 million internet/C&S individuals in India, uses a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data. This report was obtained from the SDKs installed on 82,147 respondents' devices. 

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. 

In a recent viewership analysis conducted by Chrome DM, the leading provider of media analytics and insights, the average concurrent views of the top 5 Hindi news channels for primetime last night, i.e., 9PM to 10PM,18th July were unveiled. These numbers shed light on the remarkable audience engagement and viewership patterns during this peak prime-time slot, providing advertisers with valuable insights to make informed decisions.

 The analysis reveals the top 5 players in the Hindi news genre, which are Aaj Tak, India TV, Zee News, ABP News & Republic Bharat. Through state-of-the-art data collection techniques and advanced analytics, Chrome DM measured the average number of viewers simultaneously watching these channels during the specified time frame, commonly known as average concurrent views.