As marketers scramble to increase customer awareness and acquisition through their campaigns, their holy grail for now is incremental reach. News Channels on TV can provide an excellent conduit to a desirable audience target group – that consuming video on Connected TVs (CTVs), and the golden combination is the quality of news presentation and a strong and vibrant YouTube presence.  Chrome DM has shared some very interesting and relevant insights about the overall reach and recall of Hindi News TV channels on Digital, which place Aaj Tak sd the leading provider of relevant and desirable CTV audiences to marketers. Read More…