In the shadowy corners of the world’s markets, a sinister force lurks, silently spreading its poisonous tendrils across diverse industries. Counterfeiting, a malevolent global specter, casts its dark veil over legitimate businesses, leaving a trail of deception and despair. India, too, finds itself ensnared in this web of deceit, as counterfeit products infiltrate with impunity. The market is witnessing an inundation of counterfeit products, ranging from popular brands such as Lays, Amul, Parachute, and Glow & Lovely to essential commodities like medicines. Chrome Consumer Research, a prominent market intelligence agency, has recently published a report that sheds light on a concerning trend – the rapid proliferation of counterfeit products across the water purifier industry. The report delves into the far-reaching consequences of this escalating problem, posing serious risks to consumers and legitimate brands on a global scale. Read More…