We bring you a chat with Pankaj Krishna, Founder and CEO of Chrome Data Analytics and Media (Chrome DM) on the power of Connected TV and how CTV users who consume TV News Channel content through CTVs, can be a strong source of incremental reach and fruitful TG-connect for marketers, and several other related aspects.  These include the importance and growth of connected TVs for marketers in India, the advantages they offer over traditional TV advertising, and the significance of the connected TV universe within Chrome’s measurement tools. Also discussed was the accuracy of BARC’s News TV channel measurements and their reflection of reality. Pankaj also shares suggestions for news channels to sell their reach and engagement numbers holistically, and the top-performing news television channel brands and their rankings according to Chrome data. Read More…