JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the nineteenth week of 2023 (COTT Week: 7th May – 13th May 23). During week 19, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Disney+ Hotstar’s Saas, Bahu Aur Flamingo and Netflix’s Sweet Tooth S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Tu Jhoothi Main Makkar on Netflix was the Top Movie.

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What is a good workplace culture?

It’s a question that plagues every organization irrespective of their years in endurance. Chrome DM has been in this industry for over 14 years and yet, we strive each year to create a space that lends a common sense of purpose – that purpose being a safe haven for diverse perspectives and cultural flexibilities that can be more challenging to achieve in a standard corporate setting.

However, for past four years, ever since I have personally taken the Natutarian path – we at Chrome DM have gone through a tidal wave that has morphed this once sacred place to a thriving space for holistic wellness and conscious living.

Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with the larger objective of aiding the industry, has fallen short of expectations. The measurement agency is today reduced to a punching bag for stakeholders blaming each other by questioning the fidelity of the data released by the agency. Issues like TRP scams and rigging malpractices at sample homes have been in the news more often than BARC would like.

With no alternative currency available to plan TV ad spend of Rs.48,000 crore (GroupM TYNY 2023), advertisers are forced to depend on BARC India’s TV viewership ratings despite the slew of allegations and alleged mismanagement. 

JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the eighteenth week of 2023 (COTT Week: 30th Apr – 6th May 23). During week 18, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Netflix’s Sweet Tooth S2 and Amazon Prime’s Citadel secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Tu Jhoothi Main Makkar on Netflix was the Top Movie.

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Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime soon. In India, where data is recovered at an astoundingly low price, the growing shift of viewing preference from cable and satellite broadcast to digital transmissions has been remarkably significant.

Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming. Most leading publishers have their entire linear catalogue running on OTT as well, thereby expanding the reach and availability of the same content to a growing base of incremental audience. Likewise, News genre has also taken to live-streaming their pre-scheduled ‘on-air’ content online to their internet subscribers.

In the world of broadcasting, this distribution game can be a fickle little thing. It is essential for broadcasters to shrewdly strategize and draw a nifty plan to gauge maximum returns in an overly saturated market. While most genres depend on their content to garner positive reception, news, as a genre, however, stands as a distinct anomaly. Since the content, presentation, and composition for most channels within this genre follow a traditional practice, the distribution therefore becomes a central element in playing the ‘ratings’ card right! 

JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the seventeenth week of 2023 (COTT Week: 23rd Apr – 29th Apr 23). During week 17, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Netflix’s Tooth Pari: When Love Bites and Sony Liv’s Garmi secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Selfiee on Prime Video was the Top Movie.

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Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime soon. In India, where data is recovered at an astoundingly low price, the growing shift of viewing preference from cable and satellite broadcast to digital transmissions has been remarkably significant. 

Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming. Most leading publishers have their entire linear catalogue running on OTT as well, thereby expanding the reach and availability of the same content to a growing base of incremental audience. Likewise, News genre has also taken to live-streaming their pre-scheduled ‘on-air’ content online to their internet subscribers.

The business model of OTT was in sharp focus in a session moderated by Chrome Data Analytics and Media’s Founder & CEO Pankaj Krishna, at the 23rd edition of media and entertainment conclave FICCI Frames in Mumbai.

In the post lunch session on 3rd May 2023, the moderator set the tone in the context of ‘killer’ customer acquisition costs for OTT and posed the question: AVOD, SVOD, hybrid – what works?

FICCI Frames 2023, the mega event on the Indian media and entertainment industry flagged off on 3 May at Westin, Powai, Mumbai