JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the fifteenth week of 2023 (COTT Week: 9th Apr – 15th Apr 23). During week 15, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Prime Video’s Jubilee and Netflix’s The Night Agent secured the second and third spot on the Top Shows list and Top Binged Shows list respectively.  During this week Kabzaa on Prime Video was the Top Movie.

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In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear TV to OTT has been remarkably significant. Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming.

As these streaming platforms evolve, it is essential to understand the incremental reach that can allow publishers/advertisers to seize and capture an appeal with a huge, engaging audience. Incremental reach is not limited to differentiating between TV and online viewership, but instead establishes a distinctive audience that engages with OTT platforms in addition to the audience exposed to linear TV campaigns. The Chrome DM panel, representing 1174.54 million internet/C&S individuals in India, uses a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data.



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In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear TV to OTT has been remarkably significant. Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming. 



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JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the fourteenth week of 2023 (COTT Week: 2nd Apr – 8th Apr 23). During week 14, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Netflix’s The Night Agent and Sony LIV’s Rocket Boys S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively.  During this week Gaslight on Disney+ Hotstar was the Top Movie.

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Disney+ Hotstar, MX Player and JioCinema were the Top 3 OTT Platforms in the thirteenth week of 2023 (COTT Week: 26th Mar – 1st Apr 23). During week 13, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Sony LIV’s Rocket Boys S2 and Netflix’s The Night Agent  secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Gaslight on Disney+ Hotstar was the Top Movie.

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Jio retains the digital rights for live streaming IPL (Indian Premier League) matches across India. Internet users can live-stream these matches through JioTV app or JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices and smart TVs.

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The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Jio retains the digital rights for live streaming their matches across India. Online users can stream live IPL matches through JioTV app or JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices.

In this new age of streaming era, the viewers are increasingly switching their viewing habits online. India boasts a generous market of internet users by reaching 836 million subscriptions as of September, 2022. These numbers are projected to reach over 1100 million internet users by the end of year 2025. Smartphone users capped at 510 million while Connected TVs crossed the 18 million mark as of January, 2023.



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The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Jio retains the digital rights for live streaming their matches across India. Online users can stream live IPL matches through JioTV app or  JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices.

In this new age of streaming era, the viewers are increasingly switching their viewing habits online. India boasts a generous market of internet users by reaching 836 million subscriptions as of September, 2022. These numbers are projected to reach over 1100 million internet users by the end of year 2025. Smartphone users capped at 510 million while Connected TVs crossed the 18 million mark as of January, 2023.



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