Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the eighth week of 2023 (COTT Week: 19th Feb – 25th Feb 23). During week 8, Prime Video’s Farzi secured the top spot on the Top Shows list and was the Top Binged show. Following Farzi, Disney+ Hotstar’s The Night Manger and Netflix’s Red Rose secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Panther: Wakanda Forever on Disney+ Hotstar was the Top Movie.
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A growing number of consumers have joined the ranks of ‘cord-cutters’ by switching their viewing habits online. This phenomenon of cord-cutting has thereby resulted in the migration of Linear TV viewers from cable & satellite broadcast to streaming platforms, which has further driven the rising OTT consumption. As these streaming platforms evolve, it is essential to understand the incremental reach that can allow publishers/advertisers to seize and capture an appeal with a huge, engaging digital audience.
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According to the Chrome DM’s cross-media measurement report, which was launched on February 23rd, Disney+ Hotstar dominates the OTT market with over 138.5 mn viewers. Out of these, 110 mn viewers consume AVOD content, while 28.5 mn viewers prefer SVOD content. MX Player secured the second spot, with ZEE5 coming in third, and SonyLiv and Voot ranking fourth and fifth, respectively.
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The Chrome Digital Advertising Report (CPM vs ER) was launched today at the 2nd Annual Summit on Branding and Marketing, organized by ASSOCHAM. The theme of the summit was "Brand Building in the Age of Technology,"
With focused attention from marketers and advertisers across the region, and India being the largest population base of younger audiences in the world, the mega-market of cross device audiences was at the centre of the debate. While broadcast TV remains effective, stakeholders have often expressed the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming.
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The Chrome Digital Advertising Report (CPM vs ER) was launched at the 2nd Annual Summit on Branding and Marketing, organized by ASSOCHAM. The theme of the summit was ‘Brand Building in the Age of Technology.’ With focused attention from marketers and advertisers across the region and India being the largest population base of younger audiences in the world, the mega-market of cross device audiences was at the centre of the debate.
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According to the Chrome DM report, Aaj Tak dominates overall reach with 343.07 million individuals, translating to a reach of 29.21% across all endpoints, i.e. digital and linear.
ABP News, Zee News, India TV and TV9 Bharatvarsh were other Hindi news channels in top 5.
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Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the seventh week of 2023 (COTT Week: 12th Feb – 18th Feb 23). During week 7, Prime Video’s Farzi secured the top spot on the Top Shows list and was the Top Binged show. Following Farzi, Disney+ Hotstar’s The Night Manger and Netflix’s You S4: Part 1 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Panther: Wakanda Forever on Disney+ Hotstar was the Top Movie.
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According to Chrome LIVE Week 7’23 data, Hindi Movies genre became the top gainer of the week as it grew by 22.01pc in HSM excluding <1 lakh market. Zee Anmol Cinema moved one spot up and garnered the highest OTS with 93.4pc. Sony Wah slipped one spot down and stood at second position with 93.1pc. Star Utsav Movies retained its third position with 92.4pc.
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MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the sixth week of 2023 (COTT Week: 5th Feb – 11th Feb 23). During week 6, Prime Video’s Farzi secured the top spot on the Top Shows list and was the Top Binged show. Following Farzi, Sony Liv’s Jehanabad – Of Love & War and Disney+ Hotstar’s Taaza Khabar secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Panther: Wakanda Forever on Disney+ Hotstar was the Top Movie.
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MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the fifth week of 2023 (COTT Week: 29th Jan – 4th Feb 23). During week 5, Disney+ Hotstar’s Taaza Khabar secured the top spot on the Top Shows list and was the Top Binged show. Following Taaza Khabar, Sony LIV’s Jehanabad – Of Love & War and Netflix’s Trial By Fire secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Panther: Wakanda Forever on Disney+ Hotstar was the Top Movie.
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