Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime soon. In India, where data is recovered at an astoundingly low price, the growing shift of viewing preference from cable and satellite broadcast to digital transmissions has been remarkably significant.

Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming. Most leading publishers have their entire linear catalogue running on OTT as well, thereby expanding the reach and availability of the same content to a growing base of incremental audience. Likewise, News genre has also taken to live-streaming their pre-scheduled ‘on-air’ content online to their internet subscribers.

In the world of broadcasting, this distribution game can be a fickle little thing. It is essential for broadcasters to shrewdly strategize and draw a nifty plan to gauge maximum returns in an overly saturated market. While most genres depend on their content to garner positive reception, news, as a genre, however, stands as a distinct anomaly. Since the content, presentation, and composition for most channels within this genre follow a traditional practice, the distribution therefore becomes a central element in playing the ‘ratings’ card right! 

JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the seventeenth week of 2023 (COTT Week: 23rd Apr – 29th Apr 23). During week 17, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Netflix’s Tooth Pari: When Love Bites and Sony Liv’s Garmi secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Selfiee on Prime Video was the Top Movie.

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Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime soon. In India, where data is recovered at an astoundingly low price, the growing shift of viewing preference from cable and satellite broadcast to digital transmissions has been remarkably significant. 

Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming. Most leading publishers have their entire linear catalogue running on OTT as well, thereby expanding the reach and availability of the same content to a growing base of incremental audience. Likewise, News genre has also taken to live-streaming their pre-scheduled ‘on-air’ content online to their internet subscribers.

The business model of OTT was in sharp focus in a session moderated by Chrome Data Analytics and Media’s Founder & CEO Pankaj Krishna, at the 23rd edition of media and entertainment conclave FICCI Frames in Mumbai.

In the post lunch session on 3rd May 2023, the moderator set the tone in the context of ‘killer’ customer acquisition costs for OTT and posed the question: AVOD, SVOD, hybrid – what works?

FICCI Frames 2023, the mega event on the Indian media and entertainment industry flagged off on 3 May at Westin, Powai, Mumbai

The IPL (Indian Premier League) began on March 31, 2023, and Jio retains the digital rights to live stream the matches across India.

Online viewers can watch the IPL live via the JioTV or JioCinema apps. With the acquisition of digital rights, the IPL has expanded its reach and engagement among cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices and smart TVs.

The IPL (Indian Premier League) premiered on the 31st of March, 2023, for which Jio retains the digital rights towards live streaming the matches across India. Online users can stream live the IPL through the JioTV app or the JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices and smart TVs. India boasts a generous market of internet users with 836 million subscriptions as of September, 2022. These numbers are projected to reach over 1100 million by the end of year 2025. Smartphone users are currently capped at 600 million while Connected TVs crossed the 18 million mark as of January, 2023.

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The IPL (Indian Premier League) premiered on the 31st of March, 2023, for which Jio retains the digital rights towards live streaming the matches across India. Online users can stream live the IPL through the JioTV app or the  JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices and smart TVs. 

India boasts a generous market of internet users with 836 million subscriptions as of September, 2022. These numbers are projected to reach over 1100 million by the end of year 2025. Smartphone users are currently capped at 600 million while Connected TVs crossed the 18 million mark as of January, 2023. 

The IPL (Indian Premier League) premiered on the 31st of March, 2023, for which Jio retains the digital rights towards live streaming the matches across India. Online users can stream live the IPL through the JioTV app or the JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices and smart TVs.

India boasts a generous market of internet users with 836 mn subscriptions as of September, 2022. These numbers are projected to reach over 1100 mn by the end of year 2025. Smartphone users are currently capped at 600 mn while Connected TVs crossed the 18 mn mark as of January, 2023.