According to Chrome LIVE Week 5’23 data, English Movies genre became the top gainer of the week as it grew by 0.53pc in 6 Metros. Star Movies gained the highest OTS with 52.2pc followed by Romedy Now with 51.8pc and Movies Now with 51.0pc at third position.
At a kirana store in Kodambakkam, Chennai, a small colour TV set used to play soaps and religious channels from dawn to dusk until recently. The owner says he and his co-owner wife shifted to watching content on YouTube on the mobile, as the monthly tariff went up to Rs.350 for his cable TV connection and he wasn’t interested in all the channels offered in the package. Similar instances are perhaps not uncommon, whether in households or kiranas in Khar Danda in Mumbai, or Halasuru in Bengaluru.
This was happening even before NTO 3.0 kicked in on 1 February 2023, when broadcasters were allowed by the sector regulator to increase the price of channels that are part of a bouquet from Rs. 12 to Rs. 19. According to the Indian Broadcasting and Digital Foundation, a body of television broadcasters, almost 80pc of distribution operators have agreed to the latest NTO. Broadcasters themselves see the hike as an “overdue correction”. Several distributors do not agree. AIDCF (All India Digital Cable Federation) members have gone to court. A final Kerala High Court order is listed for 8 February 2023.
According to data from Chrome DM (Source: Chrome Track 2.0, Mkt-All India Urban, C&S Base-69.21Mn Mn Week-04′ 2023), AajTak has topped the Pay TV Channels chart with 89.69pc OTS. Zee News sealed the second spot with 85.30pc, followed by Zee Hindustan at 84.92pc. News 18 India came in fourth place with 78.89pc and NDTV at 5th place with 72.68pc.
Meanwhile ABP, India TV and R Bharat have achieved nearly 100pc OTS among Free-To-Air (FTA) channels.
MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the fourth week of 2023 (COTT Week: 22nd Jan – 28th Jan 23). During week 4, Disney+ Hotstar’s Taaza Khabar secured the top spot on the Top Shows list and was the Top Binged show. Following Taaza Khabar, Netflix’s Trial By Fire and Disney+ Hotstar’s Jhansi S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Mission Majnu on Netflix was the Top Movie.
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According to Chrome LIVE Week 4’23 data, Sports genre became the top gainer of the week as it grew by 0.17pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 98.8pc followed by Star Sports First with 83.6pc at second position and Star Sports 2 at third position with 81.2pc.
MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the third week of 2023 (COTT Week: 15th Jan – 21st Jan 23). During week 3, Disney+ Hotstar’s Taaza Khabar secured the top spot on the Top Shows list and was the Top Binged show. Following Taaza Khabar, Netflix’s Trial By Fire and Amazon Prime Video’s Hunters S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Drishyam 2 on Prime Video was the Top Movie.
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According to Chrome LIVE Week 3’23 data, Hindi Movies genre became the top gainer of the week as it grew by 0.06pc in HSM excluding <1 lakh market. Sony Wah garnered the highest OTS with 93.6pc followed by Zee Anmol Cinema with 93.5pc at second position and Star Utsav Movies with 92.4pc at third position.
On BRIEF23: Pankaj Krishna, Founder and CEO of Chrome Data Analytics and Media (Chrome DM), which is India’s first and only Analytics firm that consolidates TV connectivity reports across all modes of delivery, and also offers COTT — India’s first digital measurement PaaS to analyse viewer’s consumption and behaviour towards OTT platforms. Pankaj writes on invitation and exclusively for our special series BRIEF23, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads from diverse companies across sectors, size and scale, share their learnings from 2022, and guidance and inspiration professionals, young and more senior, for the upcoming FY 2023-24.
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According to Chrome LIVE Week 2’23 data, English News genre became the top gainer of the week as it grew by 1.82pc in 6 Metros. Republic TV garnered the highest OTS with 99.8pc followed by Sansad TV with 98.9pc at second position and CNN News 18 with 82.9pc at the third position.
MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the second week of 2023 (COTT Week: 8th Jan – 14th Jan 23). During week 2, Disney+ Hotstar’s Taaza Khabar secured the top spot on the Top Shows list and was the Top Binged show. Following Taaza Khabar, Netflix’s Trial By Fire and Kaleidoscope secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Drishyam 2 on Prime Video was the Top Movie.
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