Chrome OTT has put out a weekly survey on Indian originals across OTT platforms. The Chrome panel represents 574 million internet users in India that watch shows/web series/movies and is calculated on the basis of a minimum of 10 mins viewing across 24 hours. The results look amazing for India’s favorite OTT platform, ALTBalaji, which is ranked the highest across subscription-based OTT platforms.

With a Duration Share of 14.67%, Coronavirus Disease (COVID-19) story garners the highest share during the morning prime time (22nd March 2021, 7 am – 11 am, 15+, HSM, Hindi News Genre).

Source – Screen Shot Sourced from CNT (Chrome News Track) – 22nd March 2021, 7 am -11 am, 15+, HSM, Hindi News Genre

MX Player, Disney+ Hotstar, and VOOT were the Top 3 OTT Platforms in Week 10 of 2021 (Mar 07 – 13), per Chrome OTT’s popular list of Top 12 OTT platforms which shares valuable insights and guidance on content for OTT platform executives and media buying insights for custodians of numerous brands respectively.

Peter Mukerjea, unarguably one of the finest leaders in Broadcast, Media & Entertainment not just in India but across the world, shares memories and thoughts from a distinguished career at STAR, the company that grew under him after years of perseverance, into the largest broadcaster of India. STAR also became virtually the single largest university where Peter empowered some of the best M&E professionals who later fanned out to manage major enterprises and continue to invigorate all aspects of the M&E sector in India

Disney+ Hotstar, MX Player, and VOOT were the Top 3 OTT Platforms in Week 9 of 2021 (Feb 28 – March 06), per Chrome OTT’s popular list of Top 12 OTT platforms which shares valuable insights and guidance on content for OTT platform executives and media buying insights for custodians of numerous brands respectively.

Disney+ Hotstar, MX Player and Sony LIV were the Top 3 OTT Platforms in Week 8 of 2021 (Feb 21-27), per Chrome OTT’s popular list of Top 12 OTT platforms which shares valuable insights and guidance on content for OTT platform executives and media buying insights for custodians of numerous brands respectively. 

On the COTT Week 7, MX Player was the top platform with 22.52 Million unique viewers translating to a reach of 3.93%. Disney plus Hotstar came on 2nd place with 3.78%, Voot came on 3rd place with 3.27% followed by Sony Liv with 2.61% and ZEE5 by 1.54%.

In the 6th week of COTT MX Player was the top platform with 27.43 Million unique viewers translating to a reach of 4.78%. In the last week, the Mx player was in the 3rd position with only 2,35% and now it has jumped up to 1st place. The 2nd place is taken by Disney+ Hotstar with 3.49% whereas the 3rd place is taken by Voot with 3.31% followed by Sony Liv with 2.38% and Zee5 with 1.49%.

COTT shared its report on week 5 of 2021, where Disney+ Hotstar was the top platform with 21.30 Million unique viewers translating to a reach of 3.71%. maintaining the position VOOT remained of 2nd place with 3.4% whereas third place was taken by MX Player with 2.35% followed by Sony Liv with 2.22% and Zee5 by 1.95%.

COTT shared its 4th-week report of 2021, where Disney+ Hotstar was the top platform with 20.10 Million unique viewers translating to a reach of 3.51%, the 2nd place was taken by VOOT with 3.45%, MX player was in 3rd place with 2.79% followed by Sony Live with 2.46% and Zee5 by 1.96%