Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 1.1 per cent. In this category, Sanskar has gained the highest OTS with 98.2 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, and DTH.
COTT shared its report on week 2 of 2021, where Disney+ Hotstar was the top platform with 21.20 Million unique viewers translating to a reach of 3.69%. The 2nd place was taken by VOOT with 3.44%, in the last report voot was back in 4th place but now it has come up to 2nd place. The 3rd place is taken by MX Player with 3.5% followed by Sony Liv with 2.98% and Zee5 with 2.79%
In the 52nd week of COTT Disney+ Hotstar was the top platform with 27.70 Million unique viewers translating to a reach of 4.83%. From the last three weeks MX player was on the top of the OTT platform but this week Disney+Hotstar has changed the scenario and have Topped with 27.70 million viewership. Mx player came down to the 2nd place with 4.17% of reach. The 3rd place was taken by ZEE5 with 3.9% followed by VOOT with 3.21% and Sony Liv with 2.35%.
??? 2018 ?? ?? ?????? ???? ???????? ???? ?? ???? ??? ??????????? ?????? ?? ??????? ??? ????????? ????? ??? ???? ???? ????? ?? ??? ?? ?????? ?? ‘????? ????’ (Chrome DM) ?? ????? ?? ??? ?? ?? ?? ?? ?????????? ??????? ?????? ???? ??? ‘????? ????’ ?? ????? ?? ?? ???????? ???? ?? ??? ???? ??????????? ?????? ???? ‘?????? ???’ ?? ?????? ‘?????’ (Opportunity-To-See) ???
Chrome DM, a reputed market research firm, has found that Republic TV has a higher OTS (Opportunity-To-See) than its rival media network, Times Now, since 2018, as per a report in Indiantelevision.com.
“Opportunity To See” or OTS is a measure in advertising media which denotes number of times the viewer is most likely to see the brand (In the below table brands denote TV Channels).
Mumbai: The below analysis is done basis OTS data sourced from Chrome DM over the last 4 years (2016-2020). As of September 2017, Chrome DM has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 3300+ towns. With a presence in over 5,97,000 villages, Chrome DM also has an unprecedented reach into Rural India.
In the 51st week of COTT MX Player continues to be the top platform with 26.40 Million unique viewers translating to a reach of 4.61%. In the last recent weeks, MX Player has maintained its position in the first place.MX player is streaming a few amazing series like Aasharam, High, Patipatniaurvo, and many more. The second place is taken by Disney + Hotstar with 3.74% on the last week Disney + Hotstar was in 5th place but now it has raised the bar and came up to the 2nd place. The 3rd place is taken by VOOT with 3.65% followed by ZEE5 with 3.54% and the sony live app with 3.36%.
Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.6 per cent. In this category, Sanskar has gained the highest OTS with 98.3 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, and DTH.
All the different genres of television channels have seen marginal growth in the week 47, 2020 of Chrome Data Analytics and Media data. Religious genre is the top gainer with a marginal growth of 0.19 per cent. In this genre, Sanskar has gained the highest OTS with 98.2 in the HSM excl < 1 market.