CHROME TALKIES

#sampling constraints and the corresponding limitations by Mr. Shashi Sinha, BARC India #chairman

Shashi Sinha, Chairman of BARC India, and Pankaj Krishna, Founder and CEO of Chrome Data Analytics and Media , discussing ...

How #yoga can help you connect with your roots and significance of it in our #dailylife

Yoga is a centuries-old practice that can help you connect with your #innerself and your cultural roots. It can also help you to ...

Latest trends and challenges in the #mediaindustry by Mr. Shashi Sinha, BARC India #chairman

Shashi Sinha, Chairman of BARC India, and Pankaj Krishna, Founder and CEO of Chrome Data Analytics and Media , discuss the ...

Chrome Talkies S4: Ep9 - Vikram Sakhuja - Group CEO - Madison Media & OOH

Vikram Sakhuja on unified currencies and the calculations of CPMs & CPRPs, digital measurement, advertising on C&S v/s digital, ...

Chrome Talkies S4: Ep8 - Ashwin Padmanabhan-President - Investments, Trading & Partnerships - GroupM

Ashwin Padmanabhan on investments, advertising, brand building, revenues, media buying, planning, need of a unified currency ...

Chrome Talkies Season 4: Episode 7 - Shashi Sinha | Chairman - BARC

Shashi Sinha on People Meter tampering, the Landing Page controversy, Sampling Abrasions, the 4 week rolling average and ...

ChromeDM

Top 5 OTT Platforms

Here's the list of Top 5 OTT Platforms of January 2023, with the COTT reach numbers of each platform... #chromedm ...

Top 10 OTT Shows - 2022 Reach

Get ready to access this ultimate list of must-watch OTT series across all of 2022, with the latest COTT reach numbers of each ...

Equating CPMs with CPRPs

Advertising on Digital TV - should be sold on CPMs or CPRPs... And Why... How do you equate CPMs with CPRPs. Get all the ...

CPM / Media Terms you need to understand & with actual examples

Understand what is the actual cost of reaching your Target Audience with an ideal frequency along with spillover costs... before ...

Why Buy TV / Advertise On Television

Television continues to be the medium of choice to Advertise On... For 3 basic reasons... High Reach, Great Audio Visual ...

Top 5 News Channels In India Pay/ FTA

Stats can be used selectively to claim leadership by one and all of the 341 News Channels in India! So which are the Real TOP ...