PRODUCTS / SERVICES

BROADCAST SOLUTIONS

CONSUMER & BRAND ANALYTICS

MEDIA & ADVERTISING SOLUTIONS

ChromeOptimal

Chrome Optimal

CES

Chrome Optimal +

OUR CLIENTS

Meetaap Parallax

About Us

Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 3300+ towns. With a presence in over 3,15,000 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.

Meetaap Parallax

LEADERSHIP

PANKAJ KRISHNA

Position: Founder & CEO

With over 20 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an executive education programme from Harvard Business School. While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business – India Today, National Geographic, Star India – before going on to be the business head of UTV India.

PANKAJ KRISHNA

Founder & CEO

Vikram Gerald

Position: Associate Vice President – Network Operations Centre

With over 24 years of experience, Vikram currently heads the Network Operations Centre comprising of 650+ field staff, 450+ call centre employees in Chrome DM. He has been associated with multiple verticals in the IT/ ITES/ Operations/ Business Development & Pre-Sales Domains. He is a Microsoft/ ITIL certified professional and has been managing teams of onsite/ offsite IT engineers, sales professionals, field staff, tele-calling executives/ TL’s/ Managers, MIS professionals and remote infrastructure management professionals during his tenure. He has been involved in design, implementation and management of IT setups in various industry verticals like Media, Retail, IT, Manufacturing, Research, MSP’s, PSU’s, etc. Vikram loves to travel & listening to music.

Vikram Gerald

Associate Vice President – Network Operations Centre

Riya Maity

Position: Business Head

Riya heads the Broadcast & Media solutions at Chrome DM, managing India and other global accounts. With over 7+ years of experience in the Broadcasting Industry, she has been integral to Chrome DM’s Broadcasting Division’s success. Prior to Chrome DM, she was briefly associated with Saatchi & Saatchi as part of client servicing, looking after brands such as British High Commission, Kenstar, Electrolux, Monte Carlo, Magic Moments and ONGC. Ever since she joined Chrome DM in 2013, Riya held a number of ascending titles, including AVP, and the current position of Business Head. She was responsible for delivering exceptional growth managing 450+ channels and other new accounts, which made her progress expeditiously to her new role of heading Broadcast & Media both. She is currently overseeing business development with major global clients heading up more data and technology projects, and revenue growth for the vertical. She also leads the team responsible for proprietary, marketing and communications spanning Brand Management, Media Management and now Consumer Insights. When away from work, Riya is passionate about traveling, literature, music as well as media.

Riya Maity

Business Head

Sreehari Parameshwaran

Position: Associate Vice President – Business Development & Alliances

With over 30 years of experience, Sreehari currently heads South & West for the Optimal vertical at Chrome DM. He has been associated with Ogilvy, Group M and Havas Media. He is a Media Planner, Media Buyer and worked for various prestigious clients like Hindustan Unilever, Godfrey Philips, Reckitt Benckiser, Nike, IBM, Bosch etc. A hard-core client servicing man, he’s meticulous, detail oriented and loves un-conventional way of approach to explore innovative ideas. Sreehari is a keen reader of philosophy, a music lover and a Musafir.

Sreehari Parameshwaran

Associate Vice President – Business Development & Alliances

Shantanu Dubey

Position: Associate Vice President - Consumer & Brand Analytics

Shantanu heads the Consumer Brands & Analytics vertical at Chrome DM. After having worked for 7 + years in the hospitality industry for premier brands like The Taj Hotels and The Oberoi Hotels respectively, he decided to experience and add another skill set to his profile by taking the challenge of consumer brand research. Shantanu is a diligent worker, detail oriented and an experienced sales professional who seeks to challenge the conventional approach and explore new ideas. Energized by meaningful dialogue, and excellent business relationship management skills he drives towards perfection and excellence. As per him the key to success is “Eye for Detail” which ensures the right aspect of Client management and service delivery. When he is not at work he is an avid dog lover, a die-hard progressive Trance fan and follower of Football, Formula 1 & loves to travel.

Shantanu Dubey

Associate Vice President - Consumer & Brand Analytics

Kinjal Desai

Position: Associate Vice President – Business Development & Alliances

Kinjal heads the Broadcasting vertical at Chrome DM. With over 11 years of experience in Telcos, DTH and Media, he is an energetic and dynamic sales manager with proven skills in key account management, negotiating complex agreements, strategic planning and relationship development. He has genuine passion for sales strategy and a well-rounded background in supporting a progressive organization, in optimizing performance and growth. Astute communicator and presenter adept at establishing rewarding relationships to benefit business growth. Kinjal has pursued his Masters from London and loves spending his Sundays on the Cricket field.

Kinjal Desai

Associate Vice President – Business Development & Alliances

Certifications

Rural Establishment Survey

An unprecedented study capturing consumer behavior, preferences, awareness and consumption patterns across 2,15,000 villages in India.

Briqual

Detailed interviews with specific set of respondents asking particular questions based on discussion guide. It helps you to read the psyche of your consumer and gives strategic solutions on the spot.

Brand Insights

Assesses saliency and usage patterns for products and brands across different categories in the market.

NEWS

  • Detergent and Sanitary brands are the Most aired Ad Campaigns in Week 32: Chrome Optimal+

    Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]

  • Santoor continues to dominate the list of Most Aired Campaign while Kalyan happened to be Most Watched: Chrome Optimal+ Wk 30

    Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]

  • Kalyan Jewellers Campaign becomes Most Watched while Cadbury Perk Campaign is Most liked in WK 29 : Chrome Optimal+

    Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]

  • Amazon Prime Video Campaign happens to be Most Watched and Lion Kind 2019 movies was Most Liked in Week 28: Chrome Optimal+

    Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]

  • Santoor Sandal & Turmeric emerges as topper in list of most aired ads in week 27; Cadbury Perk Campaign is Most Liked: Chrome Optimal+

    Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]

  • Music genre is top gainer in Chrome DM Week 41

    Music genre has become the top gainer in week 41 of Chrome Data Analytics and […]

  • Infotainment genre becomes top gainer in Chrome DM Week 40

    Infotainment genre has become the top gainer in week 40 of Chrome Data Analytics and […]

  • Religious genre becomes top gainer in Chrome DM Week 38

    Religious genre has become the top gainer in week 38 of Chrome Data Analytics and […]

  • English news genre only top gainer in Chrome DM Week 37

    In week 37 of Chrome Data Analytics and Media data English news genre was the […]

  • English GEC genre becomes top gainer in Chrome DM Week 36

    MUMBAI: English GEC has become the top gainer in week 36 of Chrome Data Analytics […]

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