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Big Data & Beyond


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Big Data & Beyond


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Big Data & Beyond


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Big Data & Beyond


KNOW MORE

PRODUCTS / SERVICES

TRADITIONAL MEDIA

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Ratings Plus

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Chrome Plus Language Feed

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Piracy Track

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Live Monitoring

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DFR

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Interconnexion

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SES

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Break Strategy

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DPi

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DRR

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Track 2.0

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Chrome Live

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Dual LCN Report

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Landing Page Report

BRAND AUDITS

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Retail Track

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Cine Track

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Mystery Shopper Program

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OOH Track

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10K

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Brand Track

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FGD & Surveys

NEW MEDIA

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Digital Marketing

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COTT for Business

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Talkies

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Chrome Digital Track

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COTT

OUR CLIENTS

ABOUT US

Chrome DM is a technology-driven market research firm with a pan-India on-ground presence. As of June 2024, the organization has a network of over 650 feet on the street, 450 tele-executives, and 3.6 lakh respondents speaking more than 22 languages to gather data from 5,817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, the Government of Rajasthan, BJP, the Employee Provident Fund Organization, Star India, the Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, and Soulflower, among other reputed organizations, by providing them research and advisory services.
*This includes on-roll employees, contractual staff, and third-party outsourcing. The above infrastructure is shared with the broadcasting & media services along with the brand audits division of Chrome Data Analytics & Media Pvt. Ltd., as of June 2024.

FACTSHEET

LEADERSHIP

Mona Jain

Mona Jain

Chief Growth Officer

Pankaj Krishna

Pankaj Krishna

Founder & CEO

Riya Maity

Riya Maity

Business Head

Sreehari Parameshwaran

Sreehari Parameshwaran

Associate Vice President

Vikram Gerald

Vikram Gerald

Associate Vice President

CERTIFICATIONS

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Certified By Bureau Veritas

A Certified Team Of Analysts With Deep Specializations

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Processes Audited By E&Y

3rd Party Audited Data Collection Processes

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Empanelled With NFDC

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ISO 9001:2015 Certified company for
Quality Management System

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Full Corporate Member

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Empanelled With GroupM

NEWS


TESTIMONIALS

“Thanks for all the help during the World Cup “

Nirmal Dayani

Head- Marketing ESPN Software India – 2011

“Really appreciate the promptness”

Ashok Gupta

Director HDIL. – 2015

“We are finally able to get useable data that enables us to solve problems instantly“

Krishnan Kutty

Vice President Distribution Strategy, Star India. – 2008

“The data is extremely helpful. Chrome is outstanding in terms of data and delivery timelines”

Sushma Jhaveri

Madison Communications. – 2013

“The quantum of revenue contribution marketers are getting from this part of the country, there is definitely a story to take it forward. I am really looking forward to Chrome NE data”

Satyajit Sen

CEO,ZenithOptimedia. – 2014

“Thanks a ton Appreciate the prompt reverts”

Vivek Srivastava

Central Commercials at Colors – 2013

“Thanks for the details. Really appreciate the prompt response”

Chaitali Karia

Senior Vice President Network18. – 2016

“I’d like to say that the service levels have been more than satisfactory. The team has been delivering well on our expectations. Even the internal stakeholders are satisfied. So, all I’d say is ‘Thank you’ and keep up the good work”

Rupin Nanani

Manager Research BBC. – 2012

“Discovery has always been well distributed, but we didn’t know where our channel was going on and off. However with Chrome we can now sit in our office and in one glance tell what is happening across markets. Chrome has also helped us refine our language offering. We have been able to do new launches in important markets based on earlier performance of our channels and Chrome has been instrumental in this.”

Rahul Johri

SVP & GM — South Asia,Discovery Networks, APAC – 2011