PRODUCTS / SERVICES
TRADITIONAL MEDIA
Ratings Plus
Chrome Plus Language Feed
Piracy Track
Live Monitoring
DPi
DFR
Interconnexion
SES
Break Strategy
DPi
DRR
Track 2.0
Chrome Live
Industry Reports
Dual LCN Report
Landing Page Report
CONSUMER RESEARCH
Retail Track
Cine Track
Mystery Shopper Program
OOH Track
10K
Brand Track
FGD & Surveys
NEW MEDIA
Digital Media
COTT for Business
Talkies
Digital Marketing
COTT for Business
Talkies
COTT
OUR CLIENTS
About Us
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Cheil, Gionee, Lava, Sony, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
LEADERSHIP
PANKAJ KRISHNA
With over 20 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an executive education programme from Harvard Business School. While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business – India Today, National Geographic, Star India – before going on to be the business head of UTV India.
PANKAJ KRISHNA
Founder & CEO
Certifications
Empanelled With DAVP
One Of The Only 7 Companies In India To Be Empanelled With The Govt. Of India
Certified By Bureau Veritas
A Certified Team Of Analysts With Deep Specializations
Processes Audited By E&Y
3rd Party Audited Data Collection Processes
Empanelled With NFDC
Empanelled With GroupM
NEWS
Cable homes in urban markets dropped by 13.1 percent from 82.3 mn in June’2020 to 71.5 mn: Chrome DM
Chrome DM releases the findings of its Subscribers Establishment Survey April 2021 report, based on […]
ALTBalaji leads the Chrome weekly top OTT charts amongst pureplay SVOD platforms
Chrome OTT has put out a weekly survey on Indian originals across OTT platforms. The […]
COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewers
On the COTT Week 7, MX Player was the top platform with 22.52 Million unique […]
COTT Week 6: MX Player topped the OTT platforms with 27.43 Million unique viewership
In the 6th week of COTT MX Player was the top platform with 27.43 Million […]
COTT Week 5: The Legend of Hanuman was the top binged show with 8.55 Million unique viewership
COTT shared its report on week 5 of 2021, where Disney+ Hotstar was the top platform with 21.30 […]
Chrome DM week 1: Religious genre emerges as top gainer
Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and […]
Chrome DM data validates RepublicTV’s leadership
“Opportunity To See” or OTS is a measure in advertising media which denotes number of […]
Chrome DM week 51: Religious genre emerges as top gainer
Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and […]
Chrome DM week 50: Sports genre emerges as top gainer
Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media […]
Chrome DM week 49: English GEC genre emerges as top gainer
English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and […]
TESTIMONIALS
“Thanks for all the help during the World Cup “
Nirmal Dayani
, ESPN Software India – 2011
“Really appreciate the promptness”
Ashok Gupta
, HDIL. – 2015
“We are finally able to get useable data that enables us to solve problems instantly“
Krishnan Kutty
, Distribution Strategy, Star India. – 2008
“The data is extremely helpful. Chrome is outstanding in terms of data and delivery timelines.”
Sushma Jhaveri
, Madison Communications. – 2013
“The quantum of revenue contribution marketers are getting from this part of the country, there is definitely a story to take it forward. I am really looking forward to Chrome NE data”
Satyajit Sen
, ZenithOptimedia. – 2014
“Thanks a ton. Appreciate the prompt reverts.”
Vivek Srivastava
, Central Commercials at Colors – 2013
“Thanks for the details. Really appreciate the prompt response.”
Chaitali Karia
, Network18. – 2016
“I’d like to say that the service levels have been more than satisfactory. The team has been delivering well on our expectations. Even the internal stakeholders are satisfied. So, all I’d say is ‘Thank you’ and keep up the good work.”
Rupin Nanani
, Research BBC. – 2012
“Discovery has always been well distributed, but we didn’t know where our channel was going on and off. However with Chrome we can now sit in our office and in one glance tell what is happening across markets. Chrome has also helped us refine our language offering. We have been able to do new launches in important markets based on earlier performance of our channels and Chrome has been instrumental in this.”