Traditionally, Netflix has always focused on localising its global content. The company’s early focus on localising global content primarily appealed to a niche elite audience. The real game changer, however, was the strategic licensing of theatrical movies, which significantly expanded its audience base, said Pooja Shrivastava, head of digital initiatives at market research firm Chrome DM. This shift has greatly enhanced the positive perception and perceived value of Netflix’s content library.

Chrome DM has released its Chrome SES (Subscriber Establishment Survey) July 2024 report, which provides valuable insights into the trends and dynamics of C&S (Cable and Satellite) households across India. The report offers a detailed analysis of the subscriber landscape, highlighting key trends and shifts in the C&S household market over the past five years.

Chrome DM has announced the release of its latest industry report, the Chrome SES July 2024. This comprehensive report offers in-depth insights into the trends and dynamics of Cable and Satellite (C&S) households across India.

Chrome Digital Track's week 31 report reveals Aaj Tak Live, ABP News Live & India TV Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

In week thirty of 2024 (COTT Week: July 20 – July 26), JioCinema led the streaming landscape with 30.34 million unique viewers, achieving a reach of 6.02%, according to Chrome DM’s Chrome OTT report.

Chrome Digital Track's week 30 report reveals Aaj Tak & ABP News as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

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Chrome DM, in collaboration with Chrome OTT (COTT), proudly announces the release of their industry report, India CTV Market Size & Share Analysis 2024. This comprehensive report, provides an in-depth analysis of the Indian CTV (Connected TV) landscape, offering valuable insights for businesses, marketers, and industry stakeholders.

Chrome DM, in collaboration with Chrome OTT (COTT), proudly announces the release of their industry report, INDIA CTV MARKET SIZE & SHARE ANALYSIS 2024. This comprehensive report, provides an in-depth analysis of the Indian CTV (Connected TV) landscape, offering valuable insights for businesses, marketers, and industry stakeholders.

Chrome DM, in collaboration with Chrome OTT (COTT), has unveiled their latest industry report titled India CTV Market Size & Share Analysis 2024. This comprehensive study offers a detailed exploration of the Indian Connected TV (CTV) landscape, providing crucial insights for businesses, marketers, and industry stakeholders.

In week twenty-nine of 2024 (COTT Week: July 13 – July 19), JioCinema led the streaming landscape with 31.70 million unique viewers, achieving a reach of 6.29%, according to Chrome DM’s Chrome OTT report.