According to COTT Annual Report 2023-24, the digital media revenue in India stood at Rs 63,200 crore in the fiscal year, out of which the share of OTT video platforms was Rs 31,800 crore. From this, Rs 21,900 crore were earned by AVOD platforms and Rs 9,900 crore by SVOD platforms, with SonyLIV share of revenue being only 1.8%. This is much below JioCinema (29.6%), followed by Prime Video and Mini TV (18.9%), Disney+ Hotstar (12.8%), Netflix (6.5%) and Aha Video (2.4%). ZEE5 also stood at 1.8%

Read More…