Big Data & Beyond

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Big Data & Beyond

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Big Data & Beyond

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Big Data & Beyond

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PRODUCTS / SERVICES

TRADITIONAL MEDIA

Ratings Plus

Chrome Plus Language Feed

Piracy Track

Live Monitoring

DFR

Interconnexion

SES

Break Strategy

DPi

DRR

Track 2.0

Chrome Live

Dual LCN Report

Landing Page Report

BRAND AUDITS

Retail Track

Cine Track

Mystery Shopper Program

OOH Track

10K

Brand Track

FGD & Surveys

NEW MEDIA

Digital Marketing

COTT for Business

Talkies

Chrome Digital Track

COTT

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OUR CLIENTS

ABOUT US

Chrome DM is a technology-driven market research firm with a pan-India on-ground presence. As of April 2026*, the organization has a network of over 650 feet on the street, 450 tele-executives, and 3.6 lakh respondents speaking more than 22 languages to gather data from 5,817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into rural India. Complementing this on-ground network, over 1,45,000 mobile and CTV proprietary SDKs provide direct insight into consumer viewership behaviour.
Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including JioHotstar, WPP, Prasar Bharati, ABP News, TV Today, Network18, Zee, Sony Entertainment TV, Discovery, Sun Network, KPMG, India Today Group and Kent RO, by providing them research and advisory services.
Chrome DM operates across three verticals: Traditional Media, New Media and Media Research.
*This includes on-roll employees, contractual staff, and third-party outsourcing. The above infrastructure is shared with the broadcasting & media services along with the brand audits division of Chrome Data Analytics & Media Pvt. Ltd., as of April 2026.

FACTSHEET Creds

LEADERSHIP

Pankaj Krishna

Founder & CEO

Riya Maity

Business Head, Chrome Digital

Sreehari Parameshwaran

Associate Vice President, Broadcast & Media Solutions

Vikram Gerald

Vice President, Digital Initiatives

CERTIFICATIONS

Certified By Bureau Veritas

A Certified Team Of Analysts With Deep Specializations

Processes Audited By E&Y

3rd Party Audited Data Collection Processes

ISO 27001:2022 Certified company for
Information Security Management Systems

Full Corporate Member

ISO 9001:2015 Certified company for
Quality Management System

NEWS

Zee News leads Hindi news channels with 98.38% OTS; Republic TV tops English segment: Chrome DM Report

Chrome DM’s latest Opportunity to See (OTS) report for Week 40’26, covering October[...]

CTV ad impressions surge 73% in September as festive season advertising gathers pace

India’s connected TV (CTV) advertising market saw a sharp rise in activity in September 2[...]

JioHotstar leads platforms with 152.81mn viewers; ‘Bigg Boss 20’ tops SVOD TV catch up: COTT Week 39’26

According to data shared exclusively with MediaBrief by Chrome DM’s Chrome OTT (COTT) for[...]

‘The Great Indian Kapil Show S5’ draws 12.88 mn viewers in five day window on Netflix: COTT

The Great Indian Kapil Show Season 5 on Netflix recorded 12.88 million unique viewers between O[...]

Kapil Sharma show’s S5 nets 12.88mn viewers on Netflix: Chrome data

‘The Great Indian Kapil Show’ Season 5 recorded 12.88 million unique viewers on Net[...]