In Week 36 of 2023 (COTT Week: 3rd Sep – 9th Sep ’23), Disney+ Hotstar, JioCinema and MX Player emerged as the top three OTT platforms, as reported by Chrome OTT.

In Week 35 of 2023 (COTT Week: 27th Aug – 2nd Sep ’23), Disney+ Hotstar, JioCinema and MX Player emerged as the top three OTT platforms, as reported by Chrome OTT.

In a comprehensive survey of 600 bank branches across 36 states and union territories of India, Chrome Consumer Research, a leading auditing and consulting firm, conducted paid audits that shed light on significant disparities in television operations and ad promotion across pan-India branches. The findings, split by month, highlight the state of advertising and promotional activities within these financial institutions.

In a comprehensive survey of 600 bank branches across 36 states and union territories of India, Chrome Consumer Research, a leading auditing and consulting firm, conducted paid audits that shed light on significant disparities in television operations and ad promotion across pan-India branches. The findings, split by month, highlight the state of advertising and promotional activities within these financial institutions.

In a comprehensive survey of 600 bank branches across 36 states and union territories of India, Chrome Consumer Research, a leading auditing and consulting firm, conducted paid audits that shed light on significant disparities in television operations and ad promotion across pan-India branches. The findings, split by month, highlight the state of advertising and promotional activities within these financial institutions.

Streaming companies and TV broadcasters can better target their audience if they have the right data and know how to analyse it.

In Week 34 of 2023 (COTT Week: 20th Aug – 26th Aug ’23), JioCinema, Disney+ Hotstar, and MX Player emerged as the top three OTT platforms, as reported by Chrome OTT. During this week, JioCinema’s Taali secured the first position on the list of top shows and also stood out as the most-binged show.

Read More…

In Week 34 of 2023 (COTT Week: 20th Aug – 26th Aug ’23), JioCinema, Disney+ Hotstar, and MX Player emerged as the top three OTT platforms, as reported by Chrome OTT. During this week, JioCinema’s Taali secured the first position on the list of top shows and also stood out as the most-binged show.

Read More…

The new findings from July report of Subscriber Establishment Survey (SES) put out by Chrome Data Analytics and Media capped off a significant drop in Cable and Satellite (C&S) homes where the subscriber base has seen a substantial drop from 201.2 million to 161.7 million households since 2019.

Read More…

The world of media and entertainment is in a constant state of flux, with trends, technologies, and consumer preferences evolving at a rapid pace. In this dynamic landscape, staying attuned to the latest shifts in subscriber behavior and platform preferences is crucial for industry players. Enter the Chrome Subscriber Establishment Survey for July 2023, a comprehensive study that delves into the changing dynamics of the broadcasting industry.