The IPL (Indian Premier League) premiered on 1^st April, 2023 (Friday), for which Jio retains the digital rights for live streaming their matches across India. Online users can stream live IPL matches through JioTV app or  JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices.

In this new age of streaming era, the viewers are increasingly switching their viewing habits online. India boasts a generous market of internet users by reaching 836 million subscriptions as of September, 2022. These numbers are projected to reach over 1100 million internet users by the end of year 2025. Smartphone users capped at 510 million while Connected TVs crossed the 18 million mark as of January, 2023.

The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Star Sports has the exclusive rights to broadcast their matches live across India. It is a hugely popular tournament where it is known for its dynamic matches, hard hitting batsmen, creative rundowns and inventive strategies, thereby making it a favourite among local sports fans. Moreover, Star Sports provides comprehensive coverage of the IPLincluding live streaming of matches, analysis and commentary from experts, interviews with players and coaches and behind-the-scenes access to the teams.  

OTS (Opportunity To See) is the currency used by broadcasters which denotes the number of households that have access to a particular channel or the number of households where a particular channel is available. Hence larger the percentage, the higher the availability of the channel converting into possible consumption/ reach. According to the data sourced from Chrome DM on April 1st, the channels Star Sports 3 and Star Sports 1 have calculated a net OTS amounting to 67.4% and 19.3% respectively out of its total universe of 165.98 million C&S households. These findings were reported after the transfer of Star Sports 1 from DEN, Hathaway and GTPL’s base packs to ‘a-la-carte’. In other words, if the consumer wishes to view the channel, he/she must pay for it separately in addition to their subscription to basic packages.

The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Star Sports has the exclusive rights to broadcast their matches live across India. It is a hugely popular tournament where it is known for its dynamic matches, hard hitting batsmen, creative rundowns  and inventive strategies, thereby making it a favourite among local sports fans. Moreover, Star Sports provides comprehensive coverage of the IPL including live streaming of matches, analysis and commentary from experts, interviews with players and coaches and behind-the-scenes access to the teams. 

The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Star Sports has the exclusive rights to broadcast their matches live across India. It is a hugely popular tournament where it is known for its dynamic matches, hard hitting batsmen, creative rundowns and inventive strategies, thereby making it a favourite among local sports fans. Moreover, Star Sports provides comprehensive coverage of the IPL including live streaming of matches, analysis and commentary from experts, interviews with players and coaches and behind-the-scenes access to the teams.

Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the twelfth week of 2023 (COTT Week: 19th Mar – 25th Mar 23). During week 12, Sony LIV’s Rocket Boys S2 secured the top spot on the Top Shows list and was the Top Binged show. Following Rocket Boys S2, Disney+ Hotstar’s Pop Kaun and Netflix’s Rana Naidu  secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Adam on Amazon Prime Video was the Top Movie.

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Star Sports might suffer the collateral damage from this ongoing conflict of digital vs linear over IPL media rights. While digital space is looking more formidable with time, the broadcasting faction is however struggling to gain any position of advantage. And when media warlords see a wounded faction, they go in for the kill! The entertainment business is a battleground where pawns can become kings and queens or get slaughtered for the sake of reigning nobility in the game. If our estimates are to be believed, the ‘Digital’ space could replace over 132 million Cable and Satellite (C&S) households across India.

According to Chrome LIVE Week 11’23 data, Infotainment genre became the top gainer of the week as it grew by 0.45pc in All India 1 Lakh+ market. History TV18 gained the highest OTS with 88.7pc followed by Animal Planet with 83.5pc at second position and Discovery Science with 83.4pc at the third position. 

Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the eleventh week of 2023 (COTT Week: 12th Mar – 18th Mar 23). During week 11, Netflix’s Sex/Life S2 secured the top spot on the Top Shows list and was the Top Binged show. Following Sex/Life S2, Netflix’s Rana Naidu and Disney+ Hotstar’s The Night Manager secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Adam on Amazon Prime Video was the Top Movie.

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The distribution game in the world of broadcasting can be a fickle little thing. To maximize returns in an oversaturated market, broadcasters must strategize wisely and devise a clever plan. While most genres depend on their content to garner positive reception, news, as a genre, however, stands as a distinct anomaly.

Because most channels in this genre follow an old and established practice for content, presentation, and composition, distribution becomes a critical component in playing the ‘ratings’ card correctly!

Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the tenth week of 2023 (COTT Week: 5th Mar – 11th Mar 23). During week 10, Netflix’s Sex/Life S2 secured the top spot on the Top Shows list and was the Top Binged show. Following Sex/Life S2, Amazon Prime’s Farzi and Disney+ Hotstar’s The Night Manager secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Gulmohar on Disney+ Hotstar was the Top Movie.

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