“Opportunity To See” or OTS is a measure in advertising media which denotes number of times the viewer is most likely to see the brand (In the below table brands denote TV Channels).

Mumbai: The below analysis is done basis OTS data sourced from Chrome DM over the last 4 years (2016-2020). As of September 2017, Chrome DM has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 3300+ towns. With a presence in over 5,97,000 villages, Chrome DM also has an unprecedented reach into Rural India.

In the 51st week of COTT MX Player continues to be the top platform with 26.40 Million unique viewers translating to a reach of 4.61%. In the last recent weeks, MX Player has maintained its position in the first place.MX player is streaming a few amazing series like Aasharam, High, Patipatniaurvo, and many more. The second place is taken by Disney + Hotstar with 3.74% on the last week Disney + Hotstar was in 5th place but now it has raised the bar and came up to the 2nd place. The 3rd place is taken by VOOT with 3.65% followed by ZEE5 with 3.54% and the sony live app with 3.36%.

Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.6 per cent. In this category, Sanskar has gained the highest OTS with 98.3 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, and DTH.

All the different genres of television channels have seen marginal growth in the week 47, 2020 of Chrome Data Analytics and Media data. Religious genre is the top gainer with a marginal growth of 0.19 per cent. In this genre, Sanskar has gained the highest OTS with 98.2 in the HSM excl < 1 market.

2020 brought itself with many surprises, mixed emotions, instabilities, and a lot of good learnings with the need to relook at everything we’ve done up till now. It’s once in every 100 years that the planet goes through these upheaval changes whether good or bad, right or wrong, tormenting or blissful we have to live through these defies, adapt and move on.

On the 50th week of COTT MX media player continues to be the top platform with 28.72 Million unique viewers translating to a reach of 5%. Though the bar has come down to 5 % from 6.19% which was on week 49, the Mx video player still is the top OTT platform. This week the 2nd place was taken by VOOT with 4.5%. Sony liv came in 3rd place with 3.87%, as it has come up with a new series released recently. Followed by ZEE5 by 3.12 and Disney plus HotStar by 1.91%.

Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16 per cent. In this category, DD Sports has gained the highest OTS with 97 per cent in All India 1 lakh + market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

Youth genre is the top gainer for week 45, 2020 of Chrome Data Analytics and Media data, with marginal growth. The genre has grown by 0.48 per cent.

English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 2.34 per cent.