There are mixed industry reactions to TRAI’s recommendations on Review of Television Audience Measurement and Rating System in India, with most industry experts that Adgully spoke to considering these as an interference in a ratings system that has been running fairly smoothly.

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Mumbai: Last few weeks have been phenomenal in the history of Indian Broadcasting on the viewership front. Midway through the lockdown, when the industry was bracing for loss due to stalled productions and postponement of events including IPL, television consumption saw an unprecedented 37% growth marking the highest viewership and time spent (in trillions) in the history of Indian television.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 14 against week 13. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 13 against week 12. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 12 against week 11. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Sports genre has become the top gainer in week 12, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.49 per cent. In this genre, DD Sports channel gained the highest OTS with 98.6 per cent in all India 1 lakh+ market.

Chrome DM is set to fill a glaring industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users, and their time spent on, and engagement with the networks.

Music has become the top gainer in week 07, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.85 per cent. In this genre, MTV Beats channel gained the highest OTS with 93.2 per cent in HSM excluding <1 lakh market.

“The government has already sent out a circular towards invoking the force majeure clause – I think clients, agencies, vendors and partners will all have to co-operate with each other to steer through the further recession” – Pankaj Krishna, Chrome DM.