Chrome News Track is a yet another exclusive from Chrome Data Analytics and Media which conducts study on News Content aired across India by choosing the “Most Aired, Most Watched and Most Discussed News of the week”.
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Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 49 against week 48. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
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English GEC genre has become the top gainer in week 50 of Chrome Data Analytics and Media data. The genre grew by 16.20 per cent. In this genre, Comedy Central channel gained the highest OTS with 42.5 per cent in 6 metros market.
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Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding <1 lakh market.
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Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 48 against week 47. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
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English movies genre has become the top gainer in week 48 of Chrome Data Analytics and Media data. The genre grew by 0.69 per cent. In this genre, Warner Brothers channel gained the highest OTS with 46.2 per cent in 6 metro market.
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Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 47 against week 46. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across
the country.
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Hindi news genre has become the top gainer in week 47 of Chrome Data Analytics and Media data. The genre grew by 1.05 per cent. In this genre, ABP News channel gained the highest OTS with 99.3 per cent in HSM excluding <1 lakh market.
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The news about “Maharashtra Assembly Elections 2019” was the Most Trending and the Most Watched News of Week 47, as per Chrome News Track data.
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Santoor Sandal & Turmeric secured the top position in the most aired campaigns, Trivago on the second spot. With three new entrants on the list and on the third slot is advertisements run by Lux.The fourth slot is secured by Vaseline and Colgate Dental Cream has been secured the fifth slot respectively on this list.
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