Pankaj Krishna founded Chrome DM in 2009. Chrome Data Analytics & Media has 6 Proprietary Distribution Tools to its credit. Chrome Distribution Tools are being used by over 100 channels across the industry.
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Pankaj Krishna founded Chrome DM in 2009. Chrome Data Analytics & Media has 6 Proprietary Distribution Tools to its credit. Chrome Distribution Tools are being used by over 100 channels across the industry.
Kids genre has become the top gainer in week 53 of Chrome Data Analytics and Media data. The genre grew by 4.98 per cent. In this genre, Discovery Kids channel gained the highest OTS with 91.1 per cent in all India 1 lakh+ market.
Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates.
English GEC genre has become the top gainer in week 52 of Chrome Data Analytics and Media data. The genre grew by 3.37 per cent. In this genre, Comedy Central channel gained the highest OTS with 44.6 per cent in 6 metros market.
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 50 against week 49. The report categorizes the performance of brands under three broad categories namely, Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
With a growth of 2.08 per cent, the sports genre marked the highest opportunity to see (OTS) among all categories in week 51 of Chrome Data Analytics & Media. In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.
Chrome News Track is a yet another exclusive from Chrome Data Analytics and Media which conducts study on News Content aired across India by choosing the “Most Aired, Most Watched and Most Discussed News of the week”.
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Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 49 against week 48. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
English GEC genre has become the top gainer in week 50 of Chrome Data Analytics and Media data. The genre grew by 16.20 per cent. In this genre, Comedy Central channel gained the highest OTS with 42.5 per cent in 6 metros market.
Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding <1 lakh market.