In week thirty-four of 2024 (COTT Week: August 17th – 23rd), JioCinema led the streaming landscape with 24.60 million unique viewers and achieved a reach of 4.88%, according to Chrome DM’s Chrome OTT report.

Chrome Digital Track's week 34 report reveals Aaj Tak Live & ABP News Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

In week thirty-three of 2024 (COTT Week: August 10th – 16th), JioCinema led the streaming landscape with 23.13 million unique viewers and achieved a reach of 4.59%, according to Chrome DM’s Chrome OTT report.

In week thirty-two of 2024 (COTT Week: August 3 – August 9, 2024), JioCinema led the streaming landscape with 21.97 million unique viewers, achieving a reach of 4.36%, according to Chrome DM’s Chrome OTT report.

Chrome Digital Track's week 32 report reveals Aaj Tak Live, ABP News Live & Republic Bharat Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

In week thirty-one of 2024 (COTT Week: July 27 – August 2, 2024), JioCinema led the streaming landscape with 26.41 million unique viewers, achieving a reach of 5.24%, according to Chrome DM’s Chrome OTT report.

Traditionally, Netflix has always focused on localising its global content. The company’s early focus on localising global content primarily appealed to a niche elite audience. The real game changer, however, was the strategic licensing of theatrical movies, which significantly expanded its audience base, said Pooja Shrivastava, head of digital initiatives at market research firm Chrome DM. This shift has greatly enhanced the positive perception and perceived value of Netflix’s content library.

Chrome DM has released its Chrome SES (Subscriber Establishment Survey) July 2024 report, which provides valuable insights into the trends and dynamics of C&S (Cable and Satellite) households across India. The report offers a detailed analysis of the subscriber landscape, highlighting key trends and shifts in the C&S household market over the past five years.

Chrome DM has announced the release of its latest industry report, the Chrome SES July 2024. This comprehensive report offers in-depth insights into the trends and dynamics of Cable and Satellite (C&S) households across India.

Chrome Digital Track's week 31 report reveals Aaj Tak Live, ABP News Live & India TV Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.