India’s AdEx growth rate is forecasted at an impressive 10 pc which outpaces the global AdEx growth rate of 5 pc. Crucially, within this growth, Digital’s market share in India stands at 40 pc, indicating not only a rapid expansion but also ample headroom for further growth. In-fact GroupM TYNY 2024 has estimated 57% contribution from digital towards ad revenue in 2024.



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