Chrome DM has unveiled the Top 5 English News Channels in India, based on their primetime viewership data from 9 p.m. to 10 p.m. on Thursday, July 20, 2023.

This release of real-time viewership trends is groundbreaking for advertisers and marketers, as it equips them to make data-driven decisions for their campaigns.

According to a press release, the data, compiled by industry-leading research firm Chrome DM, highlights a significant surge in Average Concurrent Views (ACV) for the top 5 English news channels during this crucial primetime hour. This underscores the growing importance of television as a reliable medium for news consumption.

According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube maintained its position at the top in terms of the overall viewer base. Republic Bharat closely followed with 42.37 mn unique viewers.

News18 India, TV9 Bharatvarsh, and Zee News secured the next positions, accumulating 37.71 mn, 33.68 mn, and 31.41 mn individual viewers, respectively.

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According to the data compiled by Chrome DM, the top 5 English news channels witnessed a remarkable surge in Average Concurrent Views (ACV) during the crucial primetime hour from 9 PM to 10 PM on Thursday, 20th July 2023.

These figures are a testament to the ever-increasing importance of television as a reliable medium for news consumption. This data sheds light on the real-time viewership trends and empowers advertisers to make data-driven decisions for their campaigns.

In a groundbreaking revelation for advertisers and marketers, the latest viewership data for the top 5 English news channels during the primetime slot from 9 PM to 10 PM on Thursday, 20 July 2023 has been released. This data sheds light on the real-time viewership trends and empowers advertisers to make data-driven decisions for their campaigns.

According to the data compiled by industry-leading research firm Chrome DM, the top 5 English news channels witnessed a remarkable surge in Average Concurrent Views (ACV) during the crucial primetime hour. These figures are a testament to the ever-increasing importance of television as a reliable medium for news consumption.

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. Despite TV broadcasts still being pertinent, multiple stakeholders aim to tailor their strategies to the plethora of diverse online viewers. Thus, many large publishers now provide their linear content on OTT platforms; enlarging reach and availability. The same goes for news as well - live-streaming scheduled 'on-air' content to internet subscribers.

As streaming platforms become increasingly popular, publishers and advertisers must identify methods to maximize their reach. The Chrome DM panel, representing 1174.54 million internet/C&S individuals in India, uses a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data. This report was obtained from the SDKs installed on 82,147 respondents' devices. 

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. 

In a recent viewership analysis conducted by Chrome DM, the leading provider of media analytics and insights, the average concurrent views of the top 5 Hindi news channels for primetime last night, i.e., 9PM to 10PM,18th July were unveiled. These numbers shed light on the remarkable audience engagement and viewership patterns during this peak prime-time slot, providing advertisers with valuable insights to make informed decisions.

 The analysis reveals the top 5 players in the Hindi news genre, which are Aaj Tak, India TV, Zee News, ABP News & Republic Bharat. Through state-of-the-art data collection techniques and advanced analytics, Chrome DM measured the average number of viewers simultaneously watching these channels during the specified time frame, commonly known as average concurrent views.

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry.

In a recent viewership analysis conducted by Chrome DM, the leading provider of media analytics and insights, the average concurrent views of the top 5 Hindi news channels for primetime last night, i.e., 9PM to 10PM,18^th July were unveiled. These numbers shed light on the remarkable audience engagement and viewership patterns during this peak prime-time slot, providing advertisers with valuable insights to make informed decisions.

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. In a recent viewership analysis conducted by Chrome DM, the leading provider of media analytics and insights, the average concurrent views of the top 5 Hindi news channels for primetime last night, i.e., 9PM to 10PM,18th July were unveiled.

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According to the week-26 data from COTT, Aaj Tak had the highest reach with 37.65 mn viewers across all digital endpoints, such as YouTube and native apps. Meanwhile, YouTube maintained its position at the top for the majority of the viewer base.