Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 27 of 2023 (COTT Week: 2nd Jul– 8th Jul 23). During week 27, Disney+ Hotstar’s The Night Manager Part II secured the top spot on the Top Shows and Top Binged list. Following The Night Manager Part II, JioCinema’s Bigg Boss OTT 2 and Netflix’s The Witcher S3 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Lust Stories S2 on Netflix was the Top Movie.

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The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. Despite TV broadcasts still being pertinent, multiple stakeholders aim to tailor their strategies to the plethora of diverse online viewers. Thus, many large publishers now provide their linear content on OTT platforms; enlarging reach and availability. The same goes for news as well - live-streaming scheduled 'on-air' content to internet subscribers.

Disney+ Hotstar, JioCinema and MX Player were the Top 3 OTT Platforms in the week 26 of 2023 (COTT Week: 25th Jun – 1st Jul 23). During week 26, Disney+ Hotstar’s The Night Manager Part 2 secured the top spot on the Top Shows and Top Binged list. Following The Night Manager Part 2, Jio Cinema’s Asur S2 and Netflix’s Black Mirror: S6 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Lust Stories S2 on Netflix was the Top Movie.

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According to the week-25 data from COTT, Aaj Tak had the highest reach with 50.21 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube held its position at the top for the majority of the viewer base.

As marketers scramble to increase customer awareness and acquisition through their campaigns, their holy grail for now is incremental reach. News Channels on TV can provide an excellent conduit to a desirable audience target group – that consuming video on Connected TVs (CTVs), and the golden combination is the quality of news presentation and a strong and vibrant YouTube presence.  Chrome DM has shared some very interesting and relevant insights about the overall reach and recall of Hindi News TV channels on Digital, which place Aaj Tak sd the leading provider of relevant and desirable CTV audiences to marketers.

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We bring you a chat with Pankaj Krishna, Founder and CEO of Chrome Data Analytics and Media (Chrome DM) on the power of Connected TV and how CTV users who consume TV News Channel content through CTVs, can be a strong source of incremental reach and fruitful TG-connect for marketers, and several other related aspects.  These include the importance and growth of connected TVs for marketers in India, the advantages they offer over traditional TV advertising, and the significance of the connected TV universe within Chrome’s measurement tools. Also discussed was the accuracy of BARC’s News TV channel measurements and their reflection of reality. Pankaj also shares suggestions for news channels to sell their reach and engagement numbers holistically, and the top-performing news television channel brands and their rankings according to Chrome data.

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High-octane OTT platforms struggle to get paid subscribers in an India where free content is easily available. And there's no easy way out

the year was 2016 when video OTT platforms came as a breath of fresh air for 31-year-old Sanya Kelkar. The Pune-based IT professional had grown sick of the incessant ads, inconvenient scheduling and passé content available on traditional linear television.

Cut to seven years later, and many Indians like her love watching online video content. Indians spent 6.1 trillion minutes or over 11 million years watching videos in a span of 15 months between January 2022 and March 2023, per estimates from Media Partners Asia. But Indians also love free content—88 per cent of that time was spent on YouTube, while the rest was spent on OTT video streaming apps.

Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 24 of 2023 (COTT Week: 11th Jun – 17th Jun 23). During week 24, JioCinema’s Asur S2 secured the top spot on the Top Shows and Top Binged list. Following Asur S2, Netflix’s Scoop and Disney+ Hotstar’s City Of Dreams S3 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bloody Daddy on JioCinema was the Top Movie.

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Aaj Tak has topped the Hindi news genre by reaching 102.20 mn individuals through all digital channels such as YouTube, Native & Android applications, OTT, web browsers, YouTube Live & Samsung’s pre-installed apps, according to the COTT data for May 2023. Among all other platforms, YouTube VOD emerged as the dominant medium reaching 74.80 mn viewers.

Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 23 of 2023 (COTT Week: 4th June – 10th June May 23). During week 23, JioCinema’s Asur S2 secured the top spot on the Top Shows and Top Binged list. Following Asur S2, Netflix’s Scoop and Disney+ Hotstar’s School Of Lies secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bloody Daddy on JioCinema was the Top Movie.

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