In an exciting development that is set to reshape the landscape of television news in India, Zee News proudly announces the triumphant return of the iconic “Daily News & Analysis” (DNA) show. DNA has made a grand comeback, reaffirming its commitment to delivering incisive and in-depth news coverage to millions of viewers across the country and the globe alike.
All that glitters is not gold and that soon can be the case of Hollywood which is currently basking in the glory as Barbenheimer enters the $100 million club. As per box office reports, Barbie scored $93 million while Oppenheimer pocketed $46 million in the second weekend. But the scenario may not last long thanks to the ongoing strike in Hollywood. “The entertainment industry is significantly shifting with the strike of gig workers, and its effects may be felt on a global scale. As we are aware, Hollywood movies substantially contribute to the box office in India; for instance, Oppenheimer is the most preferred Hollywood movie with average COTT ratings of 8.2/10 as per COTT sample of 82714 respondents (NCCS 15+ ABC, Urban, All India), drawing audiences from diverse regions and demographics,” Pankaj Krishna, founder and CEO, Chrome Data Analytics and Media, told BrandWagon Online.
The banking sector in India is currently witnessing a significant transformation, marked by the implementation of innovative marketing strategies. Over the past five years, banks have increasingly embraced the utilization of consumer insights and mystery audits to enhance their branding efforts and improve overall customer experience.
One notable trend is the integration of social media into their marketing approach. Banks have recognized the potential of platforms like Facebook, Twitter, and Instagram to reach a broader audience. Moreover, they have leveraged these platforms to offer efficient customer service and support, establishing stronger connections with their clients.
The milk industry in India continues to flourish, driven by increasing demand, growing consumer awareness, and innovative products from prominent dairy players. According to the recent findings by Chrome Consumer Research, the total domestic consumption volume of milk in India surged beyond 203 million metric tons in 2022, signifying a significant increase compared to the previous year’s consumption of approximately 199 million metric tons. Encouragingly, the report predicts that the present milk consumption is on the verge of reaching an impressive 207 million metric tons by 2023. This substantial rise in milk consumption underscores the consistent growth and the pivotal role of the dairy industry in India.
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Counterfeiting poses a malevolent threat to global markets, impacting diverse industries and causing deception and despair. India, too, faces a surge of counterfeit products, including popular brands like Lays, Amul, Parachute, and Glow & Lovely, and essential commodities like medicines. Chrome Consumer Research, a prominent market intelligence agency, warns of the alarming trend of counterfeit products flooding the water purifier industry, endangering consumers and legitimate brands worldwide.
The availability of fake goods not only erodes consumer trust but also jeopardizes established brands' reputation and market share. A recent audit by Chrome Consumer Research for a leading water purifier brand revealed alarming results, with 60% of cases reported in North India, impacting cities like RUPNAGAR, LUCKNOW, VARANASI, ALIGARH, MEERUT, ALLAHABAD, RUDRAPUR, RAE BARELI, NAWANSHAHR, FEROZPUR, HOSHIARPUR, PANIPAT, JAIPUR, DEHRADUN, JHANSI, MOGA, REWARI, PANCHKULA, AMBEDKAR NAGAR, PATIALA, BARAMULLA, HALDWANI, LAKHIMPUR KHERI, JODHPUR, SOLAN, KANPUR, AJMER, AND KARNAL.
Chrome DM has unveiled the Top 5 English News Channels in India, based on their primetime viewership data from 9 p.m. to 10 p.m. on Thursday, July 20, 2023.
This release of real-time viewership trends is groundbreaking for advertisers and marketers, as it equips them to make data-driven decisions for their campaigns.
According to a press release, the data, compiled by industry-leading research firm Chrome DM, highlights a significant surge in Average Concurrent Views (ACV) for the top 5 English news channels during this crucial primetime hour. This underscores the growing importance of television as a reliable medium for news consumption.
According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube maintained its position at the top in terms of the overall viewer base. Republic Bharat closely followed with 42.37 mn unique viewers.
News18 India, TV9 Bharatvarsh, and Zee News secured the next positions, accumulating 37.71 mn, 33.68 mn, and 31.41 mn individual viewers, respectively.
In the shadowy corners of the world’s markets, a sinister force lurks, silently spreading its poisonous tendrils across diverse industries. Counterfeiting, a malevolent global specter, casts its dark veil over legitimate businesses, leaving a trail of deception and despair. India, too, finds itself ensnared in this web of deceit, as counterfeit products infiltrate with impunity. The market is witnessing an inundation of counterfeit products, ranging from popular brands such as Lays, Amul, Parachute, and Glow & Lovely to essential commodities like medicines. Chrome Consumer Research, a prominent market intelligence agency, has recently published a report that sheds light on a concerning trend – the rapid proliferation of counterfeit products across the water purifier industry. The report delves into the far-reaching consequences of this escalating problem, posing serious risks to consumers and legitimate brands on a global scale.
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These figures are a testament to the ever-increasing importance of television as a reliable medium for news consumption. This data sheds light on the real-time viewership trends and empowers advertisers to make data-driven decisions for their campaigns.
In a groundbreaking revelation for advertisers and marketers, the latest viewership data for the top 5 English news channels during the primetime slot from 9 PM to 10 PM on Thursday, 20 July 2023 has been released. This data sheds light on the real-time viewership trends and empowers advertisers to make data-driven decisions for their campaigns.
According to the data compiled by industry-leading research firm Chrome DM, the top 5 English news channels witnessed a remarkable surge in Average Concurrent Views (ACV) during the crucial primetime hour. These figures are a testament to the ever-increasing importance of television as a reliable medium for news consumption.