The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. Despite TV broadcasts still being pertinent, multiple stakeholders aim to tailor their strategies to the plethora of diverse online viewers. Thus, many large publishers now provide their linear content on OTT platforms; enlarging reach and availability. The same goes for news as well - live-streaming scheduled 'on-air' content to internet subscribers.

As streaming platforms become increasingly popular, publishers and advertisers must identify methods to maximize their reach. The Chrome DM panel, representing 1174.54 million internet/C&S individuals in India, uses a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data. This report was obtained from the SDKs installed on 82,147 respondents' devices. 

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. 

In a recent viewership analysis conducted by Chrome DM, the leading provider of media analytics and insights, the average concurrent views of the top 5 Hindi news channels for primetime last night, i.e., 9PM to 10PM,18th July were unveiled. These numbers shed light on the remarkable audience engagement and viewership patterns during this peak prime-time slot, providing advertisers with valuable insights to make informed decisions.

 The analysis reveals the top 5 players in the Hindi news genre, which are Aaj Tak, India TV, Zee News, ABP News & Republic Bharat. Through state-of-the-art data collection techniques and advanced analytics, Chrome DM measured the average number of viewers simultaneously watching these channels during the specified time frame, commonly known as average concurrent views.

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry.

In a recent viewership analysis conducted by Chrome DM, the leading provider of media analytics and insights, the average concurrent views of the top 5 Hindi news channels for primetime last night, i.e., 9PM to 10PM,18^th July were unveiled. These numbers shed light on the remarkable audience engagement and viewership patterns during this peak prime-time slot, providing advertisers with valuable insights to make informed decisions.

The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. In a recent viewership analysis conducted by Chrome DM, the leading provider of media analytics and insights, the average concurrent views of the top 5 Hindi news channels for primetime last night, i.e., 9PM to 10PM,18th July were unveiled.

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According to the week-26 data from COTT, Aaj Tak had the highest reach with 37.65 mn viewers across all digital endpoints, such as YouTube and native apps. Meanwhile, YouTube maintained its position at the top for the majority of the viewer base.

Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 27 of 2023 (COTT Week: 2nd Jul– 8th Jul 23). During week 27, Disney+ Hotstar’s The Night Manager Part II secured the top spot on the Top Shows and Top Binged list. Following The Night Manager Part II, JioCinema’s Bigg Boss OTT 2 and Netflix’s The Witcher S3 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Lust Stories S2 on Netflix was the Top Movie.

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The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, who are becoming prime targets for advertisers and entertainers in the Entertainment & Media industry. Despite TV broadcasts still being pertinent, multiple stakeholders aim to tailor their strategies to the plethora of diverse online viewers. Thus, many large publishers now provide their linear content on OTT platforms; enlarging reach and availability. The same goes for news as well - live-streaming scheduled 'on-air' content to internet subscribers.

Disney+ Hotstar, JioCinema and MX Player were the Top 3 OTT Platforms in the week 26 of 2023 (COTT Week: 25th Jun – 1st Jul 23). During week 26, Disney+ Hotstar’s The Night Manager Part 2 secured the top spot on the Top Shows and Top Binged list. Following The Night Manager Part 2, Jio Cinema’s Asur S2 and Netflix’s Black Mirror: S6 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Lust Stories S2 on Netflix was the Top Movie.

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According to the week-25 data from COTT, Aaj Tak had the highest reach with 50.21 mn viewers across all digital endpoints like YouTube, native apps, etc., while YouTube held its position at the top for the majority of the viewer base.

As marketers scramble to increase customer awareness and acquisition through their campaigns, their holy grail for now is incremental reach. News Channels on TV can provide an excellent conduit to a desirable audience target group – that consuming video on Connected TVs (CTVs), and the golden combination is the quality of news presentation and a strong and vibrant YouTube presence.  Chrome DM has shared some very interesting and relevant insights about the overall reach and recall of Hindi News TV channels on Digital, which place Aaj Tak sd the leading provider of relevant and desirable CTV audiences to marketers.

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