We bring you a chat with Pankaj Krishna, Founder and CEO of Chrome Data Analytics and Media (Chrome DM) on the power of Connected TV and how CTV users who consume TV News Channel content through CTVs, can be a strong source of incremental reach and fruitful TG-connect for marketers, and several other related aspects.
These include the importance and growth of connected TVs for marketers in India, the advantages they offer over traditional TV advertising, and the significance of the connected TV universe within Chrome’s measurement tools. Also discussed was the accuracy of BARC’s News TV channel measurements and their reflection of reality. Pankaj also shares suggestions for news channels to sell their reach and engagement numbers holistically, and the top-performing news television channel brands and their rankings according to Chrome data.
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High-octane OTT platforms struggle to get paid subscribers in an India where free content is easily available. And there's no easy way out
the year was 2016 when video OTT platforms came as a breath of fresh air for 31-year-old Sanya Kelkar. The Pune-based IT professional had grown sick of the incessant ads, inconvenient scheduling and passé content available on traditional linear television.
Cut to seven years later, and many Indians like her love watching online video content. Indians spent 6.1 trillion minutes or over 11 million years watching videos in a span of 15 months between January 2022 and March 2023, per estimates from Media Partners Asia. But Indians also love free content—88 per cent of that time was spent on YouTube, while the rest was spent on OTT video streaming apps.
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Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 24 of 2023 (COTT Week: 11th Jun – 17th Jun 23). During week 24, JioCinema’s Asur S2 secured the top spot on the Top Shows and Top Binged list. Following Asur S2, Netflix’s Scoop and Disney+ Hotstar’s City Of Dreams S3 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bloody Daddy on JioCinema was the Top Movie.
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Aaj Tak has topped the Hindi news genre by reaching 102.20 mn individuals through all digital channels such as YouTube, Native & Android applications, OTT, web browsers, YouTube Live & Samsung’s pre-installed apps, according to the COTT data for May 2023. Among all other platforms, YouTube VOD emerged as the dominant medium reaching 74.80 mn viewers.
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Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 23 of 2023 (COTT Week: 4th June – 10th June May 23). During week 23, JioCinema’s Asur S2 secured the top spot on the Top Shows and Top Binged list. Following Asur S2, Netflix’s Scoop and Disney+ Hotstar’s School Of Lies secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bloody Daddy on JioCinema was the Top Movie.
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JioCinema, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the week 22 of 2023 (COTT Week: 28th May – 3rd June May 23). During week 22, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, JioCinema’s Asur 2 and Inspector Avinash secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bhediya on JioCinema was the Top Movie.
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JioCinema, Disney+ Hotstar and Zee5 were the Top 3 OTT Platforms in the week 21 of 2023 (COTT Week: 21st May – 27th May 23). During week 21, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Jio Cinema’s Inspector Avinash and Disney+ Hotstar’s Saas, Bahu Aur Flamingo secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bhediya on Jio Cinema was the Top Movie.
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JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the twentieth week of 2023 (COTT Week: 14th May – 20th May 23). During week 20, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Amazon Prime’s Dahaad and Disney+ Hotstar’s Saas, Bahu Aur Flamingo secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Vikram Vedha on Jio Cinema was the Top Movie.
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In today's world, digital media has reached new heights with its capability to cater to audiences with personalised and quick access to content. However, along with the boom it has seen in recent times, the industry also faces numerous challenges to stay relevant.
In a recent interaction with Business Today TV, Ashwin Padmanabhan of GroupM India and Pankaj Krishna, Founder and CEO of Chrome DM at the Goafest 2023, the leaders shared insights on how the digital media landscape is changing each minute and how organisations have to find innovative ways to stay connected with the audiences constantly.
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Catch Siddharth Zarabi, Managing Editor, BTTV in conversation with Ashwin Padmanabhan Of GroupM- India And Pankaj Krishna, Founder And CEO, Chrome DM at the Goafest 2023. #BTTV brings you all the action from Goafest 2023, the annual gathering of India's advertising and media industry, with conversations with the biggest names in the trade. The theme of the #Goafest 2023 was the “Future of Creativity”.
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