The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Star Sports has the exclusive rights to broadcast their matches live across India. It is a hugely popular tournament where it is known for its dynamic matches, hard hitting batsmen, creative rundowns and inventive strategies, thereby making it a favourite among local sports fans. Moreover, Star Sports provides comprehensive coverage of the IPLincluding live streaming of matches, analysis and commentary from experts, interviews with players and coaches and behind-the-scenes access to the teams.
OTS (Opportunity To See) is the currency used by broadcasters which denotes the number of households that have access to a particular channel or the number of households where a particular channel is available. Hence larger the percentage, the higher the availability of the channel converting into possible consumption/ reach. According to the data sourced from Chrome DM on April 1st, the channels Star Sports 3 and Star Sports 1 have calculated a net OTS amounting to 67.4% and 19.3% respectively out of its total universe of 165.98 million C&S households. These findings were reported after the transfer of Star Sports 1 from DEN, Hathaway and GTPL’s base packs to ‘a-la-carte’. In other words, if the consumer wishes to view the channel, he/she must pay for it separately in addition to their subscription to basic packages.
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