Star Sports might suffer the collateral damage from this ongoing conflict of digital vs linear over IPL media rights. While digital space is looking more formidable with time, the broadcasting faction is however struggling to gain any position of advantage. And when media warlords see a wounded faction, they go in for the kill! The entertainment business is a battleground where pawns can become kings and queens or get slaughtered for the sake of reigning nobility in the game. If our estimates are to be believed, the ‘Digital’ space could replace over 132 million Cable and Satellite (C&S) households across India.
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