MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the third week of 2023 (COTT Week: 15th Jan – 21st Jan 23). During week 3, Disney+ Hotstar’s Taaza Khabar secured the top spot on the Top Shows list and was the Top Binged show. Following Taaza Khabar, Netflix’s Trial By Fire and Amazon Prime Video’s Hunters S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Drishyam 2 on Prime Video was the Top Movie.

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According to Chrome LIVE Week 3’23 data, Hindi Movies genre became the top gainer of the week as it grew by 0.06pc in HSM excluding <1 lakh market. Sony Wah garnered the highest OTS with 93.6pc followed by Zee Anmol Cinema with 93.5pc at second position and Star Utsav Movies with 92.4pc at third position.

On BRIEF23: Pankaj Krishna, Founder and CEO of Chrome Data Analytics and Media (Chrome DM), which is India’s first and only Analytics firm that consolidates TV connectivity reports across all modes of delivery, and also offers COTT — India’s first digital measurement PaaS to analyse viewer’s consumption and behaviour towards OTT platforms. Pankaj writes on invitation and exclusively for our special series BRIEF23, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads from diverse companies across sectors,  size and scale, share their learnings from 2022, and guidance and inspiration professionals, young and more senior, for the upcoming FY 2023-24.

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According to Chrome LIVE Week 2’23 data, English News genre became the top gainer of the week as it grew by 1.82pc in 6 Metros. Republic TV garnered the highest OTS with 99.8pc followed by Sansad TV with 98.9pc at second position and CNN News 18 with 82.9pc at the third position.

MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the second week of 2023 (COTT Week: 8th Jan – 14th Jan 23). During week 2, Disney+ Hotstar’s Taaza Khabar secured the top spot on the Top Shows list and was the Top Binged show. Following Taaza Khabar, Netflix’s Trial By Fire and Kaleidoscope secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Drishyam 2 on Prime Video was the Top Movie.

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According to Chrome LIVE Week 1’23 data, English GEC genre became the top gainer of the week as it grew by 0.51pc in 6 Metros. The Q garnered the highest OTS with 48.4pc. Comedy Central moved one spot up with 36.0pc and claimed the second position. Colors Infinity slipped one spot down with 35.8pc and stood at third position.

MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the first week of 2023 (COTT Week: 1st Jan – 7th Jan ’23). During week 1, Disney+ Hotstar’s Taaza Khabar secured the top spot on the Top Shows list and was the Top Binged show. Following Taaza Khabar, MX Player’s Dharavi Bank and ZEE5’s Pitchers S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Drishyam 2 on Prime Video was the Top Movie.

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MX Player, Disney+ Hotstar and Sony LIV were the Top 3 OTT Platforms in the last week (Wk 52) of 2022 (COTT Week: 25th Dec – 31th Dec 22). During week 52, MX Player’s Dharavi Bank secured the top spot on the Top Shows list and was the Top Binged show. Following Dharavi Bank, Netflix’s Cat and ZEE5’s Pitchers S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Drishyam 2 on Prime Video was the Top Movie.

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According to Chrome LIVE Week 52’22 data, Sports genre became the top gainer of the week as it grew by 0.09pc in All India 1 Lakh+ market. DD Sports garnered the highest OTS with 98.8pc followed by Star Sports First with 83.3pc at second position and Star Sports 2 at third position with 81.3pc.

Ratings aren’t new. In fact, they’ve been around since 1993. Being the single biggest currency in the world of broadcasting and entertainment, they can gradually translate to monetary gains and offer long-term sustenance. However recently the pandemic has dulled the subscriber base, thus bringing about the dismayed reactions from all partakers.