In today's world, digital media has reached new heights with its capability to cater to audiences with personalised and quick access to content. However, along with the boom it has seen in recent times, the industry also faces numerous challenges to stay relevant.

In a recent interaction with Business Today TV, Ashwin Padmanabhan of GroupM India and Pankaj Krishna, Founder and CEO of Chrome DM at the Goafest 2023, the leaders shared insights on how the digital media landscape is changing each minute and how organisations have to find innovative ways to stay connected with the audiences constantly.

Catch Siddharth Zarabi, Managing Editor, BTTV in conversation with Ashwin Padmanabhan Of GroupM- India And Pankaj Krishna, Founder And CEO, Chrome DM at the Goafest 2023. #BTTV brings you all the action from Goafest 2023, the annual gathering of India's advertising and media industry, with conversations with the biggest names in the trade. The theme of the #Goafest 2023 was the “Future of Creativity”.

In a compelling session presented by the India Today Group and moderated by Rajdeep Sardesai, Consulting Editor of India Today Television, industry experts gathered on Day 2 of the ongoing Goafest 2023 to delve into the future of connected devices and cross-channel measurement. The panel included Geet Lulla, VP of Sales & Head Asia Pacific at Comscore, Pankaj Krishna, Founder and CEO of Chrome DM, and Salil Kumar, CEO of ITGD.

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It can come about across linear and connected TVs and all digital touch points with collaboration and exchange of data among stakeholders, contended speakers. What is the point of audience measurement data that is available a week or nine days later? How does it help in planning? Wouldn’t data in real time across connected devices enable better media planning, and also help broadcasters and publishers realise more value? While those valid points were discussed as the gateways to the future, they will come about only with collaboration across players. That was the consensus at the end of the opening session on day two of Goafest 2023 moderated by Rajdeep Sardesai, Consulting Editor, India Today, on ‘Future of Connected Devices and Cross Channel Measurement.’

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Day two of Goafest kicked off with a panel comprising Geet Lulla - vice president, sales and head Asia Pacific, Comscore; Pankaj Krishna, founder and CEO, Chrome DM; Salil Kumar, CEO, ITGD. The trio spoke about the changing landscape of media consumption and the challenges and opportunities it presents. The session was moderated by Rajdeep Sardesai, consulting editor, India Today Television. 

Goafest 2023, themed 'The Future of Creativity is Here', unveiled its speaker line-up and agenda today. The three-day symposium will see over 60 global and Indian speakers and performers, across 20 knowledge seminars and 11 masterclasses.

Goafest 2023, themed 'The Future of Creativity is Here', unveiled its speaker line-up and agenda today. The three-day symposium will see over 60 global and Indian speakers and performers, across 20 knowledge seminars and 11 masterclasses.

JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the nineteenth week of 2023 (COTT Week: 7th May – 13th May 23). During week 19, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Disney+ Hotstar’s Saas, Bahu Aur Flamingo and Netflix’s Sweet Tooth S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Tu Jhoothi Main Makkar on Netflix was the Top Movie.

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What is a good workplace culture?

It’s a question that plagues every organization irrespective of their years in endurance. Chrome DM has been in this industry for over 14 years and yet, we strive each year to create a space that lends a common sense of purpose – that purpose being a safe haven for diverse perspectives and cultural flexibilities that can be more challenging to achieve in a standard corporate setting.

However, for past four years, ever since I have personally taken the Natutarian path – we at Chrome DM have gone through a tidal wave that has morphed this once sacred place to a thriving space for holistic wellness and conscious living.

Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with the larger objective of aiding the industry, has fallen short of expectations. The measurement agency is today reduced to a punching bag for stakeholders blaming each other by questioning the fidelity of the data released by the agency. Issues like TRP scams and rigging malpractices at sample homes have been in the news more often than BARC would like.

With no alternative currency available to plan TV ad spend of Rs.48,000 crore (GroupM TYNY 2023), advertisers are forced to depend on BARC India’s TV viewership ratings despite the slew of allegations and alleged mismanagement.