With the field work towards the Chrome DM Subscriber Establishment Survey – CHROME Subscriber Establishment Survey coming to an end, the Industry’s only independent audit on the Subscriber Base of individual Head-Ends across India is complete.

As the clock ticked on the market’s effort to ail amidst a long-term shock generated from the deadly financial year of 2020, the new findings from the November report of Susbcriber Establishment Survey (SES) put out by Chrome Data Analytics and Media illustrates a rather optimistic story for broadcasters and subsequent stakeholders

Chrome Data Analytics & Media announced the results for its bi-annual subscriber establishment survey (SES) releasing November report based on a Pan India ground survey conducted between April to June, 2021 representing 209.3 million TV households in the country, across a sample taking one out of every 175 households. The survey is a periodic study conducted by Chrome DM.

Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 29 against week 28. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in Week 28 of 2021 (July 11 – July 17), per Chrome OTT’s popular list of Top 12 OTT platforms. During week 28, MX Player’s Samantar S2 secured the top spot on the Top Shows list and was also the Top Binged show.

MX Player, Disney+Hotstar and ZEE5 were the Top 3 OTT Platforms in Week 26 of 2021 (June 27 – July 03), per Chrome OTT’s popular list of Top 12 OTT platforms.

MX Player, Disney+Hotstar and Voot were the Top 3 OTT Platforms in Week 25 of 2021 (June 20 – June 26), per Chrome OTT’s popular list of Top 12 OTT platforms.

MX Player, Disney+ Hotstar, and ZEE5 were the Top 3 OTT Platforms in Week 24 of 2021 (June 13 – June 19), per Chrome OTT’s popular list of Top 12 OTT platforms. During week 24 MX Player‘s Indori Ishq secured the top spot on both the Top Shows list as well as the Top Binged list.

Disney+Hotstar, MX Player and SonyLIV were the Top 3 OTT Platforms in Week 23 of 2021 (June 6 – June 12), per Chrome OTT’s popular list of Top 12 OTT platforms.

MX Player, Disney+Hotstar and ZEE5 were the Top 3 OTT Platforms in Week 27 of 2021 (July 04  – July 10), per Chrome OTT’s popular list of Top 12 OTT platforms. During week 27, MX Player‘s Samantar S2 secured the top spot on the Top Shows list and was also the Top Binged show.