2020 brought itself with many surprises, mixed emotions, instabilities, and a lot of good learnings with the need to relook at everything we’ve done up till now. It’s once in every 100 years that the planet goes through these upheaval changes whether good or bad, right or wrong, tormenting or blissful we have to live through these defies, adapt and move on.

On the 50th week of COTT MX media player continues to be the top platform with 28.72 Million unique viewers translating to a reach of 5%. Though the bar has come down to 5 % from 6.19% which was on week 49, the Mx video player still is the top OTT platform. This week the 2nd place was taken by VOOT with 4.5%. Sony liv came in 3rd place with 3.87%, as it has come up with a new series released recently. Followed by ZEE5 by 3.12 and Disney plus HotStar by 1.91%.

Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16 per cent. In this category, DD Sports has gained the highest OTS with 97 per cent in All India 1 lakh + market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

Youth genre is the top gainer for week 45, 2020 of Chrome Data Analytics and Media data, with marginal growth. The genre has grown by 0.48 per cent.

English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 2.34 per cent.

COTT shared its report on week 48 which talked about top platforms, top series, and many more, on the OTT platform. As we all know the popularity of the OTT platform is increasing day by day the actors and directors are in the race to be in the top position. Also, there are many series that are to be released in the upcoming week.

COTT shared the report of week 47 of OTT platforms. The OTT platforms are increasing more and more, as there are many series and movies that are coming up on these platforms. Nowadays the director and the scriptwriters are writing scripts and launching their series or movies on these platforms. Many Youtubers are also getting change to be a part of such huge platforms. Recently Mostly Sane’s (Prajakta Koli) new series Mismatched was released on Netflix.

Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per cent. In this genre, MTV has gained the highest OTS with 89.6 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

Pankaj Krishna, founder and CEO of Chrome Data Analytics and Media, believes that the technology used by his firm is years ahead of BARC’s audio fingerprinting, for example, is like Shazam for TV channels: the Chrome app on Krishna’s phone can detect and identify channels playing on TV a few yards away within seconds.

His company’s comments on the TRAI paper pointed out that at any given time “there are over 30 channels which are actively involved in tampering the people metered homes”.

Hindi news genre is the top gainer for week 43, 2020 of Chrome Data Analytics and Media data, with a marginal growth. The genre has grown by 0.49 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.