The distribution game in the world of broadcasting can be a fickle little thing. To maximize returns in an oversaturated market, broadcasters must strategize wisely and devise a clever plan. While most genres depend on their content to garner positive reception, news, as a genre, however, stands as a distinct anomaly.

Because most channels in this genre follow an old and established practice for content, presentation, and composition, distribution becomes a critical component in playing the ‘ratings’ card correctly!

Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the tenth week of 2023 (COTT Week: 5th Mar – 11th Mar 23). During week 10, Netflix’s Sex/Life S2 secured the top spot on the Top Shows list and was the Top Binged show. Following Sex/Life S2, Amazon Prime’s Farzi and Disney+ Hotstar’s The Night Manager secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Gulmohar on Disney+ Hotstar was the Top Movie.

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In the world of broadcasting, the distribution game can be a fickle little thing. It is essential for broadcasters to shrewdly strategize and draw a nifty plan to gauge maximum returns in an overly saturated market. While most genres depend on their content to garner positive reception, news, as a genre, however, stands as a distinct anomaly. Since the content, presentation, and composition for most channels within this genre follow an old and established practice, the distribution therefore becomes a central element in playing the ‘ratings’ card right!

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According to Chrome LIVE Week 10’23 data, Kids genre became the top gainer of the week as it grew by 1.60pc in All India 1 Lakh+ market. Sony YAY! garnered the highest OTS with 90.5 pc followed by Discovery Kids with 84.5pc at the second position. Nickelodeon moved two spots up with 80.9pc and stood at third position.

According to Chrome LIVE Week 9’23 data, Hindi GEC genre became the top gainer of the week as it grew by 25.51pc in HSM excluding <1 lakh market. DD National gained the highest OTS with 98.9pc. Sony Pal claimed the second position with 92.3pc. Colors Rishtey stood at third position with 92.1pc.

Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the ninth week of 2023 (COTT Week: 26th Feb – 4th Mar 23). During week 9, Prime Video’s Farzi secured the top spot on the Top Shows list and was the Top Binged show. Following Farzi, Disney+ Hotstar’s The Night Manger and Netflix’s Sex/Life S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Gulmohar on Disney+ Hotstar was the Top Movie.

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MX Player has once again cemented its position as a leader

Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the eighth week of 2023 (COTT Week: 19th Feb – 25th Feb 23). During week 8, Prime Video’s Farzi secured the top spot on the Top Shows list and was the Top Binged show. Following Farzi, Disney+ Hotstar’s The Night Manger and Netflix’s Red Rose secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Panther: Wakanda Forever on Disney+ Hotstar was the Top Movie.

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A growing number of consumers have joined the ranks of ‘cord-cutters’ by switching their viewing habits online. This phenomenon of cord-cutting has thereby resulted in the migration of Linear TV viewers from cable & satellite broadcast to streaming platforms, which has further driven the rising OTT consumption. As these streaming platforms evolve, it is essential to understand the incremental reach that can allow publishers/advertisers to seize and capture an appeal with a huge, engaging digital audience.

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According to the Chrome DM’s cross-media measurement report, which was launched on February 23rd, Disney+ Hotstar dominates the OTT market with over 138.5 mn viewers. Out of these, 110 mn viewers consume AVOD content, while 28.5 mn viewers prefer SVOD content. MX Player secured the second spot, with ZEE5 coming in third, and SonyLiv and Voot ranking fourth and fifth, respectively.