The Indian media landscape is undergoing a significant transformation, driven by evolving readership behaviors and the increasing influence of digital platforms. While print media remains a vital component of advertising and audience engagement, shifting consumption patterns are shaping new industry dynamics.

Once considered a recreational pastime, gaming has evolved into a powerful force shaping consumer behavior, emotional well-being, workplace productivity, and even financial opportunities. BrandPulse Global’s latest research explores the key drivers of gaming engagement and its broader implications for individuals and businesses alike.

Gaming has progressed beyond a mere recreational activity to become an integral aspect of modern life, significantly influencing psychological well-being, daily routines, and workplace productivity. As an increasing number of individuals incorporate gaming into their lifestyles, it has emerged as a prominent medium for relaxation, social engagement, and motivation.

The smartphone industry is evolving rapidly, shaped by the diverse preferences and expectations of consumers. In a market where technology is advancing at an unprecedented pace, brands must understand distinct consumer segments to tailor their products and marketing strategies effectively.

Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 9’25 (March 1st – 7th ’25), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

The smartphone industry is undergoing a rapid transformation, shaped by evolving consumer expectations and technological advancements. As brands race to meet diverse demands, understanding the motivations behind purchasing decisions becomes essential. In a groundbreaking study, BrandPulse, a leading consumer research firm, has decoded the distinct segments of smartphone buyers, offering insights that can revolutionize marketing and product development strategies.

The smartphone market is rapidly evolving, driven by diverse consumer needs and preferences. With technology advancing at an unprecedented pace, brands must continuously adapt to meet the demands of distinct consumer segments. BrandPulse, the consumer research company, has conducted an in-depth analysis of consumer segments, shedding light on the key drivers influencing smartphone purchasing decisions.

Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 8’25 (Feb 22nd’ – 28th ’25), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

India’s rural market, often referred to as the backbone of the nation’s economy, represents an enormous opportunity for brands across sectors. With 850 million consumers spread across 650,000 villages, rural India constitutes about 70% of the country’s population and contributes around 50% of the nation’s Gross Domestic Product (GDP). This massive consumer base has seen consistent growth, with India’s per capita GDP in rural regions growing at a Compound Annual Growth Rate (CAGR) of 6.2% since 2000.

Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 7’25 (Feb15th’ – 21st ’25), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.