In an increasingly dynamic media landscape, understanding viewer behavior has become crucial for news platforms looking to optimize audience retention and refine content strategies. Recent research on landing page engagement by BrandPulse, a leading research firm, offers key insights into how viewers interact with news platforms, their consumption habits, and the factors influencing repeat visits.

Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 11’25 (March 15th – 21st ’25), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

Chrome DM's latest report ranks the top Hindi and English news channels for Week 11’25 (March 15th – 21st ’25) based on Opportunity to See (OTS), showcasing their extensive distribution reach.

The Indian media landscape is experiencing a profound transformation as readership behaviors evolve and digital platforms gain increasing prominence. While print media remains an integral component of advertising and audience engagement, changing consumption patterns are reshaping the industry’s future. A deep understanding of these shifts is crucial for media planners, advertisers, and publishers seeking to refine their strategies in an increasingly competitive environment.

The Indian media landscape is undergoing a significant transformation, driven by evolving readership behaviors and the increasing influence of digital platforms. While print media remains a vital component of advertising and audience engagement, shifting consumption patterns are shaping new industry dynamics.

Once considered a recreational pastime, gaming has evolved into a powerful force shaping consumer behavior, emotional well-being, workplace productivity, and even financial opportunities. BrandPulse Global’s latest research explores the key drivers of gaming engagement and its broader implications for individuals and businesses alike.

Gaming has progressed beyond a mere recreational activity to become an integral aspect of modern life, significantly influencing psychological well-being, daily routines, and workplace productivity. As an increasing number of individuals incorporate gaming into their lifestyles, it has emerged as a prominent medium for relaxation, social engagement, and motivation.

The smartphone industry is evolving rapidly, shaped by the diverse preferences and expectations of consumers. In a market where technology is advancing at an unprecedented pace, brands must understand distinct consumer segments to tailor their products and marketing strategies effectively.

Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 9’25 (March 1st – 7th ’25), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

The smartphone industry is undergoing a rapid transformation, shaped by evolving consumer expectations and technological advancements. As brands race to meet diverse demands, understanding the motivations behind purchasing decisions becomes essential. In a groundbreaking study, BrandPulse, a leading consumer research firm, has decoded the distinct segments of smartphone buyers, offering insights that can revolutionize marketing and product development strategies.