In week 20 of 2025 (17th May ’25 – 23rd May ’25), JioHotstar continued its lead in the OTT space with a 90.79% reach and 139.81 million unique viewers, as per the latest Chrome OTT (COTT) report by Chrome DM.

As someone who has attended Goafest for decades, it’s always been more than just another industry event to me. Goafest has consistently served as a melting pot for learning, networking, and re-energizing. This year is no different. From insightful panel discussions to unstructured conversations over coffee, the festival remains a critical pulse-check for India’s advertising and media fraternity.

Ullu took the Hindi word for the nocturnal bird, owl, to brand itself, and its repository of short films and web series for adult consumption. The symbolism of the nocturnal bird and the allure of sexually-gratifying content is undeniable.

In week 16 of 2025 (19th Apr ‘25 – 25th Apr ‘25), JioHotstar emerged as the frontrunner in the OTT space, attracting 103.80 million unique viewers and achieving a 67.40% reach, according to the latest Chrome OTT report from Chrome DM.

Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube‘s commanding position with a 37.7% revenue share of the ₹37,940.4 crore market.

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Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube’s commanding position with a 37.7% revenue share of the ₹37,940.4 crore market.

YouTube has firmly established its supremacy in India’s OTT landscape, claiming a massive 37.7 percent share of the Rs.37,940.4 crore streaming market in the financial year 2024-25. The findings were revealed in the latest annual report by Chrome OTT (COTT), offering a sweeping view of the shifting dynamics in India’s booming digital entertainment sector.

YouTube has firmly established its supremacy in India’s OTT landscape, claiming a massive 37.7 percent share of the Rs.37,940.4 crore streaming market in the financial year 2024-25. The findings were revealed in the latest annual report by Chrome OTT (COTT), offering a sweeping view of the shifting dynamics in India’s booming digital entertainment sector.

In a significant development for the FAST (Free Ad-Supported Streaming Television) ecosystem in India, ABP News has emerged as the most-watched Hindi news channel on Connected TV, in terms of unique viewers.

According to the latest report from Chrome Digital Track, ABP News has emerged as the leader in Unique Viewers among Hindi News FAST (Free Ad-Supported Streaming Television) channels on Connected TV in India, while Republic Bharat takes the top spot in conversion rate, demonstrating its strong viewer engagement despite a lower Opportunity to See (OTS).